Drainage Hampshire is a drainage company located in Hampshire who wanted to gain more local clients in the Hampshire area. They decided to work with Socialable to run a targeted lead generation campaign. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Objectives of the Lead Generation campaign in Hampshire
- To generate interest resulting in more people enquiring about their services.
- To have more people use their website.
- To raise the number of followers on social media platforms
At Socialable, we have a tried and tested lead generation methods for drainage companies in Hampshire, which have worked in the past and thus we were the logical choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Drainage Company Website Design in Hampshire
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Hampshire’s website were suggested on the back of a careful study. The website was redesigned with a fresh look by our team and was optimised for use on mobile devices.
The strategy for the SEO of Hampshire based drainage company, Drainage Hampshire.
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. Due to this, we aimed to improve the search engine friendliness of the business. Some of the processes we engaged in are covered below.
Keyword research – To understand what keywords the audience in Hampshire being targeted by Drainage Hampshire used in their research, we did three things.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. In general, there is a correlation between the questions customers ask and what they search for online.
The keywords that were already bringing internet users to Drainage Hampshire’s website were also analysed. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
The third strategy that was employed involved the use of keyword research tools to find location targeted keywords that are aligned to Drainage Hampshire’s aim of stimulating new drainage related leads in Hampshire.
Site-architecture remodelling – An examination of Drainage Hampshire’s website exposed the existence of a number of identical pages that had been published using different URLs. Where possible, we reduced the number of pages by consolidating them, and we also redirected URL’s where we needed to. 403 Error pages were also removed or repaired.
Inclusion of geo-keywords within website content – Hampshire, which Drainage Hampshire was targeting for leads, already had well-known companies dominating the market. For this reason, our team made use of keywords which were specific to Hampshire and surrounds. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. Upgrading of other on-site SEO factors – Changes that were affected to advance the visibility of the website on search engines and enhance its ability to attract more leads included the development of a services page, use of internal links and the revision of metadata.
Improvements in off-site SEO factors – Here at Socialable we understand the importance of off-site SEO factors such as link building, Google Places presence and local search listings presence. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Hampshire page using geo-targeted keywords in the links anchor text where possible. To the Drainage Hampshire Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in Hampshire. To make sure local search engine listings were optimised, we found all the major business pages in Hampshire, created profiles on each one, and updated old profiles.
Drainage Hampshire’s Digital-Marketing Plan for Hampshire
We employed digital marketing strategies that are aimed at attracting local leads to further improve Drainage Hampshire’s visibility. Some of the strategies we used are outlined below.
Content marketing played a huge role in our Drainage Hampshire digital marketing campaign. A plan for the regular production of content for Drainage Hampshire’s blog and affiliate sites was developed by Socialable.
Social media marketing – Using our tried and tested social media engagement techniques, we were able to grow the Drainage Hampshire follower base on Twitter and Facebook. Better social media presence resulted in more visibility for the company.
Drainage Hampshire were unable to use their social media marketing budget effectively. The money was used to advertise on Facebook on the back of a strong look at the dynamics of the target audience and their preferences. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Hampshire website.
Drainage Company Branding in Hampshire
Improvements to Drainage Hampshire’s branding were made using two major techniques. The first thing we did was make sure that the sites were all the same. This meant change of brand colour to match website theme, re-design of logo and redesign of drainage company staff outfit. We also assisted the company in selecting branded merchandise.
The Rewards of our Strategy
Using our lead generation strategy, we were able to establish the Drainage Hampshire presence both online and offline among clients looking for drainage solutions in Hampshire. In the final week of our campaign, a 140% rise in organic website traffic was visible. A 75% increase in requests for online quotes was noted and phone calls rose by 43%. Both Facebook and Twitter experienced a social media following increase of about 400%. Do you want such lead generation results for your drainage company in Hampshire? Contact Socialable and we will be glad to begin the consultation process with you right away. Phone us today at 0800 061 4703.