The client, Replacement Windows Southampton is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Southampton. Replacement Windows Southampton already has a profitable offline business in Southampton, however, they needed assistance in making their online business successful as well. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
Become the preferred brand for the customers. We understand that today’s consumer does not need to be told what they need with the ever-growing popularity of online research. Today’s consumers need to be convinced that a given company is the right one to satisfy their needs in the exact way they want.
Our main objective was to perform a complete overhaul of Replacement Windows Southampton’s online business efforts from website design to marketing and conversion optimization, so that every aspect was integrated to achieve one goal – to generate as many leads as feasible and nurture most of them into conversion.
Socialable’s Strategy for Lead Generation for Replacement Windows Southampton in Southampton
Windows replacement does not generate demand as often as many other businesses. Success in this industry therefore requires that a company overcome two specific challenges – to make a powerful impression on customers and to be ready when the customer needs a replacement windows service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Southampton in Southampton.
Socialable’s Replacement Windows Southampton Replacement Windows Service Southampton Lead Generation Solution
Definition of the Replacement Windows Business
B2C and B2B business models face very different challenges when it comes to lead generation. As a mainly B2C windows replacement company, Replacement Windows Southampton faced the challenge of having to reach and convert enough customers in Southampton – who already have a wealth of options – in order to generate meaningful revenue. This goal needed to be achieved within the short sales cycle of the typical B2C business as well. We used our understanding of Replacement Windows Southampton’s business model to create the right plan that would achieve all of the client’s lead generation aims.
Market Research for Replacement Windows in Southampton
First, we carried out thorough online and offline market research. The idea was to understand the windows replacement industry especially as is relevant to Southampton, gain insight into the buying behavior of the target customers, and come up with a relevant, maximum-impact overall lead generation plan.
Replacement Windows Southampton Southampton Replacement Windows Website Design
We realise that a website is the online equivalent of the shop window of a replacement windows company. We set out to design a website that would create the right effect on the potential customers.
Technical Design of the Website
The structure was simple, with clearly defined tabs and relevant dropdown menus for easy navigation. Site visitors will find it easy to use the site thanks through the liberal use of white space and block separation. Page design is consistent throughout the website, each page serving a particular, necessary purpose. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
Populating the new website
The media-rich website featured photos of impressive buildings that Replacement Windows Southampton provided with replacement windows in Southampton. And we added a video showing the company’s engineers at work at a client site in Southampton. With comprehensive research and an understanding that 95% of purchase decision takes place in the subconscious, we were able to come up with minimal but very powerful text that connected instantly with the site visitors.
Applying the principles of buyer psychology, we designed powerful landing pages that created “instant” connection with its viewers. We created forms visitors were clear about and willing to fill. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Branding of Replacement Windows in Southampton
Another major challenge for Replacement Windows Southampton was branding. Replacement Windows Southampton needed to come up with a resonating brand which is traditionally difficult in the replacement windows industry. For thorough and accurate insight, we met and interviewed people individually, eliminating the unreliability of generalized research. We needed to know what exactly consumers in Southampton considered as the ideal replacement windows service. Our extensive research, which involved respondents in and outside Southampton, provided us with ample information which we used to create the perfect brand that not only connected with the target audience, but also aligned with Replacement Windows Southampton’s overall principles.
Replacement Windows Marketing Southampton
- Press releases and lots more
Working closely with Replacement Windows Southampton, we were able to determine the target customers and the goals for its marketing campaigns. Replacement Windows Southampton’s Primary Marketing Goals Replacement Windows Southampton’s main marketing objectives were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To be seen as a company that understands what its customers really need from a replacement windows service
- To stay in the minds of potential customers so that when they are ready to make a purchase, Replacement Windows Southampton will quickly come to mind.
- To remain the favourite brand for customers and ensure continued patronage
Since a buyer will not usually consider a competitor if they already have a specific company in mind, this security is very important. Armed with a clear understanding of these objectives, our marketing campaigns were conducted with precision, leading to provable results.
Promotion of Replacement Windows in Southampton
With strong impressions created through well-crafted, precision promotions, we were able to generate high quality leads. Some of the promotion efforts employed were social media ads, ads on relevant sites, personalized marketing, and after sales surveys.
Replacement Windows SEO Southampton
With in-depth knowledge of SEO practices, we created content, keywords, links, domain properties and other ranking techniques that propelled Replacement Windows Southampton to the first page of search results for window replacement in Southampton. We used both commercial and informational keywords to ensure that Replacement Windows Southampton ranked high whether a user was searching for a replacement windows service in Southampton or seeking information on windows replacement and general building maintenance. Our lead generation campaign for Replacement Windows Southampton required patience, hard work and consistent quality so that the company was able to generate and convert as many leads as possible at all times. And it paid off.
Currently, our lead generation campaign has helped Replacement Windows Southampton convert customers and engage HQL (High Quality Leads). Do you want a lead generation plan that gives maximum return on investment? Contact us now and we’ll work with you to make it happen.
Contact details –
Website address – https://replacementwindows-southampton.uk
Name of Contact – Brenda Rogers
Company Name – Replacement Windows Southampton
Telephone – 0800 246 5983
Business Email – email@example.com