Replacement Windows Leeds, is a replacement window company dedicated to providing top-quality, custom-made replacement windows to customers in Leeds. Being successful with their offline operations, Replacement Windows Leeds aimed to translate that success online. The main aim was to be able to contact and connect with a large number of potential customers, and improve conversion rates.
The task was to grow the company’s brand awareness online, and develop its reputation as a trustworthy brand with the aim of becoming the number one choice for both existing and potential customers all the time. We understand that today’s consumer does not need to be told what they need with the ever-growing popularity of online research. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
Our mission was to completely redo Replacement Windows Leeds’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Socialable’s Strategy for Lead Generation for Replacement Windows Leeds in Leeds
Compared to many other businesses, the demand for window replacement is not frequent. In order to be successful online, one has to not only be seen by the customer (from the sea of competitors), but also to be available when the customer is ready to purchase. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Leeds in Leeds.
Socialable’s Lead Generation Solution for Replacement Windows Leeds Leeds Replacement Windows Service
Understanding the Replacement WIndows Business
Lead generation challenges vary between B2C and B2B businesses. Because it is mainly a B2C company, Replacement Windows Leeds needed to reach out and convert as many clients as possible in Leeds – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. This goal needed to be achieved within the short sales cycle of the typical B2C business as well. Knowing the demands of a B2C business model, we were able to create the best strategy for generating leads and penetrating the right target market for increased conversion.
Replacement Windows Market Research Leeds
First, we carried out thorough online and offline market research. The aim was simple –
Leeds Replacement Windows Website Design
We realise that a website is the online equivalent of the shop window of a replacement windows company. So we looked to create a website that would speak to the target customers.
The layout for the website was simple, concise but powerful – it included dropdown menus for fast navigation where necessary, and well-labelled, easy-to-understand tabs. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. We ensured that every page served a specific function, and that they were all similarly structured. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
Contents of the website
The site was full of images of replaced windows by Replacement Windows Leeds in Leeds, to show the company’s quality of service. We also included a video of their technicians at work in Leeds. With comprehensive research and an understanding that 95% of purchase decision takes place in the subconscious, we were able to come up with minimal but very powerful text that connected instantly with the site visitors.
Landing Web Pages
We were able to create simple, impactful landing pages that forged instant connection with visitors. We created forms that visitors understood and were happy to fill out. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.
Branding for Replacement Windows in Leeds
This was one of the major challenges of Replacement Windows Leeds. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. We shunned focus groups and other forms of general research in favor of insightful, one-on-one interviews. The aim was to gain an understanding as to what would impress on a consumer in Leeds about a window replacement service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Leeds.
Leeds Marketing of Replacement Windows
- Mobile marketing
- Guest posts
Through close partnership with Replacement Windows Leeds, we were able to determine the customers the company looked to reach through its marketing campaigns.
Main marketing objectives
The principal marketing objectives for Replacement Windows Leeds were –
- To establish the company as a trusted authority in windows replacement and general construction work in Leeds
- To be a brand that demonstrates a unique ability to understand the most important needs and concerns of its potential customers.
- To remain in the minds of the target customers until the sales stage
- To nurture brand preference and influence future purchase decisions.
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. With a clear understanding of the objectives, we were able to execute precision marketing campaigns that generated demonstrable increase in awareness of the company’s brand.
Promotion for Replacement Windows in Leeds
We came up with promotions that resonated with the target customers, converting them into genuine leads. Some of the promotion techniques we used include personalized marketing, ads on relevant sites to maximize ROI, social media promotions and after-sales surveys.
Replacement Windows SEO Leeds
Our profound knowledge of SEO practices helped us to create the right content, links, keywords, domain properties and other important ranking factors needed to ensure that Replacement Windows Leeds was first on the front page of search results for window replacement companies/services in Leeds. We used both commercial and informational keywords to ensure that Replacement Windows Leeds ranked high whether a user was searching for a replacement windows service in Leeds or seeking information on windows replacement and general building maintenance. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows Leeds. This paid off.
So far, our Replacement Windows Leeds lead generation campaign has resulted in direct conversions and generated an additional qualified leads. Call or email us now, and together we will make lead generation work for you.