The client, Replacement Windows Cardiff is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Cardiff. Having established a successful offline business, Replacement Windows Cardiff looked to replicate that success online. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
Become the preferred brand for the customers. We know that today’s consumers are more informed – they’ll know exactly what they need when they do online research. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.
Our mission was to completely redo Replacement Windows Cardiff’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Socialable’s Lead Generation Strategy for Replacement Windows Cardiff Cardiff
It’s not often that consumers require windows replacement services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Cardiff in Cardiff.
Socialable’s Lead Generation Solution for Replacement Windows Cardiff Cardiff Replacement Windows Service
Understanding the Replacement WIndows Business
Lead generation challenges vary between B2C and B2B businesses. Being a B2C business, Replacement Windows Cardiff was challenged with not only reaching a considerable number customers in Cardiff, but with converting them; and these are customers that already have a plethora of options. All of this needed to be achieved within the relatively short B2C connection-to-conversion cycle. Knowing the demands of a B2C business model, we were able to create the best strategy for generating leads and penetrating the right target market for increased conversion.
Market Research for Replacement Windows in Cardiff
The first thing we did was to research the windows replacement market in Cardiff, both online and offline. We wanted to gain insight into the workings of the replacement windows industry in Cardiff, understand how to create the desired impression on target customers, and then engage and convert these customers at the right time.
Replacement Windows Website Design for Replacement Windows Cardiff Cardiff
We understand that the website is the online shop window of a windows replacement company. Hence, our goal was to design a website that would thoroughly impress potential customers.
The website was designed for high usability – tabs were clearly defined and dropdown menus were used only where necessary. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. Every page has a specific purpose, with consistent design throughout the website. The overall aim was to create great user experience which is vital for lead generation and conversion.
The site was full of images of replaced windows by Replacement Windows Cardiff in Cardiff, to show the company’s quality of service. And we added a video showing the company’s engineers at work at a client site in Cardiff. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Lead Capture Pages
We created simple, but result-producing landing pages. We created forms visitors were clear about and willing to fill. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.
Branding of Replacement Windows in Cardiff
Branding was a big problem area for Replacement Windows Cardiff. Replacement Windows Cardiff needed to come up with a resonating brand which is traditionally difficult in the replacement windows industry. We shunned focus groups and other forms of general research in favor of insightful, one-on-one interviews. Our aim was to get an understanding of what a consumer in Cardiff would like to see in a replacement windows service. After doing diligent research from a large selection of possible leads in and around Cardiff, we built a brand that sent the right message to the company’s target customers.
Replacement Windows Marketing Cardiff
- Blog posts
We worked with Replacement Windows Cardiff to understand its main marketing target customers as well as its marketing objectives. Replacement Windows Cardiff’s Primary Marketing Goals Central to the marketing objectives of Replacement Windows Cardiff were –
- To cultivate a solid standing in Cardiff as a leader in windows replacement and general construction matters
- To be a brand that demonstrates a unique ability to understand the most important needs and concerns of its potential customers.
- For the company to be top in name recall all the way to the sales stage.
- To cement the company’s position as the prefered brand during and after the sales cycle
This is very vital since buyers rarely consider brand options when buying, once they have a preferred brand in mind. Knowing what the client sought to achieve, we then set out to plan and implement targeted marketing campaigns whose effects were immediately visible.
Windows Replacement Promotion in Cardiff
We came up with promotions that resonated with the target customers, converting them into genuine leads. Some of the promotion techniques we used include personalized marketing, ads on relevant sites to maximize ROI, social media promotions and after-sales surveys.
SEO for Replacement Windows in Cardiff
With in-depth knowledge of SEO practices, we created content, keywords, links, domain properties and other ranking techniques that propelled Replacement Windows Cardiff to the first page of search results for window replacement in Cardiff. Importantly, we were able to optimize Replacement Windows Cardiff’s search ranking using both commercial and informational keywords so that Replacement Windows Cardiff came up for any search purpose on windows replacement and general building maintenance in Cardiff. We had to demonstrate doggedness and reliability in our efforts to provide Replacement Windows Cardiff with continual, high-converting lead generation. And it paid off.
So far, we have recorded direct conversions and qualified leads from our lead generation campaign. If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!