Drainage Belfast, a drainage company in Belfast was keen to build up their local clientele in Belfast and nearby areas. To do this, they ran a targeted lead campaign with Socialable. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Drainage Belfast goals for the lead generation campaign in Belfast
- To generate interest resulting in more people enquiring about their services.
- To gain more website traffic.
- To increase the social media following.
Sociable’s lead generation methods for drainage companies in Belfast are proven and have worked in the past, which made us the best option. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Website Plan for Drainage Company in Belfast
After analysing https://drainagebelfast.uk, which is the website belonging to Drainage Belfast, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
SEO strategy for Drainage Company Drainage Belfast in Belfast
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. Due to this, we aimed to improve the search engine friendliness of the business. Below are some of the steps we took.
Keyword research – To understand what keywords the audience in Belfast being targeted by Drainage Belfast used in their research, we did three things.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. The answers potential customers seek over the phone are usually the same that they look for online.
The keywords that were already bringing internet users to Drainage Belfast’s website were also analysed. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
The third strategy that was employed involved the use of keyword research tools to find location targeted keywords that are aligned to Drainage Belfast’s aim of stimulating new drainage related leads in Belfast.
After analysing Drainage Belfast’s website, we realised that numerous copies of some pages were available under different URL’s. Where possible, we reduced the number of pages by consolidating them, and we also redirected URL’s where we needed to. 403 Error pages were eliminated or mended.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Belfast where Drainage Belfast was looking to establish leads. Search terms that pointed to Belfast and surrounding suburbs became the main area of focus. Therefore, strong rankings were given in searches by relevant people. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. To the Drainage Belfast Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in Belfast. A profile was created on the main local business listings pages in Belfast, while old ones were upgraded for local search engines listings.
Drainage Belfast’s Digital-Marketing Plan for Belfast
To further spread word about Drainage Belfast, we used digital marketing strategies that are best suited for attracting local leads in the drainage niche. Some of the strategies we used are outlined below.
A major part of the Drainage Belfast digital marketing campaign was content marketing. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Belfast’s blog and for use on websites where we could post as guests.
We were able to increase the number of followers of Drainage Belfast on both Twitter and Facebook using our proven methods. The improved engagement on social media led to more impressions.
Drainage Belfast were unable to use their social media marketing budget effectively. The money was used to advertise on Facebook on the back of a strong look at the dynamics of the target audience and their preferences. Advertising was optimised for use on both mobile and desktop devices, which helped drive traffic towards the company’s website.
Branding of Drainage Belfast in Belfast
We used two main methods to help Drainage Belfast improve branding. The first involved maintaining uniformity across all platforms. This meant change of brand colour to match website theme, re-design of logo and redesign of drainage company staff outfit. We also assisted the company in selecting branded merchandise.
The Rewards of our Strategy
Drainage Belfast’s online and offline visibility to people looking for trustworthy drainage companies in Belfast was enhanced through the use of our lead generation strategy. Organic website traffic had risen by 140% at the end of our lead generation campaign. Online quote requests increased by 75% and phone calls during work hours increased by 43%. Drainage Belfast’s office also noticed an increase in customer interest and leg traffic of 35%. This was accompanied by a 400% increase in Facebook and Twitter followers. Would you like to achieve the same results as Drainage Belfast in Belfast? Call Sociable to begin consultations today. Phone us today at 0800 061 4703.