Annie Rolland is now a major player in the sash window industry in Hemel Hempstead, thanks to the intervention of Socialable. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Hemel Hempstead, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. Annie Rolland’s strong online presence failed to produce significant engagement amongst its audience in Hemel Hempstead.
Socialable’s first step, when consulted by Annie Rolland to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Annie Rolland’s target audience. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Annie Rolland customers, seeing as they already had a strong social media presence. Ever since we started offering lead generation services in Hemel Hempstead , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Annie Rolland’s marketing strategy to boost their business in Hemel Hempstead. One of the findings we made was Annie Rolland’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Annie Rolland poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Annie Rolland conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Annie Rolland’s prospects.
Annie Rolland’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. This principle influenced the solutions we proffered for Annie Rolland. We wrote a marketing plan after a meeting with Annie Rolland.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Hemel Hempstead.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Annie Rolland benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Annie Rolland’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. Annie Rolland site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Annie Rolland Sash Window Branding Activity in Hemel Hempstead
We always consulted with Annie Rolland and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Hemel Hempstead Sash Windows in Hemel Hempstead
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Annie Rolland
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Annie Rolland can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Annie Rolland claims they have never received a better return on its marketing money. Annie Rolland is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Annie Rolland believes it is in a leading position in the Hemel Hempstead Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Annie Rolland to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Like Annie Rolland, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
Give us a call today and get started
You can contact Sash Windows Hemel Hempstead on –
Get in touch –
Website address – https://sashwindows-hemel-hempstead.co.uk
Contact – Annie Rolland
Name of Business – Sash Windows Hemel Hempstead
Office Phone – 0800 061 4053
Company Email Address – firstname.lastname@example.org