At Socialable, we have helped Michael Thompson become a recognizable brand in the Hastings sash window scene. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. The poor engagement of Michael Thompson’s customers in Hastings was a contrast to its strong online presence.
Upon consulting with Michael Thompson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Michael Thompson’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Given Michael Thompson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Hastings. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Michael Thompson’s marketing campaign was boosted by our techniques and made them one of the major players in Hastings. We also observed customer preferences and demographics for Michael Thompson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Michael Thompson competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Michael Thompson conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Michael Thompson target audience found our video appealing.
Sash Window Marketing for Michael Thompson
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. After a consultation with Michael Thompson, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Hastings was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Michael Thompson’s business.
Optimizing for Search Engine Marketing
For Michael Thompson, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Hastings for Sash Windows Hastings in Hastings
Because of frequent interactions, all our marketing activities reflected the true Michael Thompson brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Window Promotion for Michael Thompson
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Hastings Sash Windows in Hastings
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Michael Thompson is now able to get highly-qualified leads in Hastings and very good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Michael Thompson claims they have never received a better return on its marketing money. Michael Thompson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Michael Thompson involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Hastings. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Michael Thompson generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Michael Thompson to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
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