Diana Davis is now a major player in the sash window industry in Gravesend, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. Diana Davis clearly had a visible online presence, but engagement with customers in Gravesend was poor.
When Diana Davis hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Diana Davis’s target audience. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Diana Davis already had a strong social media presence. From the day we started our lead generation services in Gravesend, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
Diana Davis’s marketing campaign was boosted by our techniques and made them one of the major players in Gravesend. It was also evident that Diana Davis’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Diana Davis’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Diana Davis’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Diana Davis –
The first thing we did was redesign the website completely. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Diana Davis’s prospects liked the offer that we created.
Diana Davis’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. After a consultation with Diana Davis, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For example, the pay-per-click campaign aimed at potential customers in Gravesend was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Diana Davis profitable.
We performed an on-site and off-site search engine optimization for Diana Davis. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Diana Davis’s Sash Window Company in Gravesend
Because of frequent interactions, all our marketing activities reflected the true Diana Davis brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Diana Davis’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Diana Davis was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Gravesend Sash Windows in Gravesend
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Diana Davis can now get top-quality leads in Gravesend. Leads from organic traffic are also well-targeted and better-converting.
Diana Davis testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Diana Davis is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Diana Davis by creating relevant and engaging content that not only brings in leads and helps Diana Davis rank higher on Google, but also positions Diana Davis as a leader in the field of Sash windows in Gravesend. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Diana Davis generate significant profits by increasing the sale of its sash windows at lower costs per lead. Diana Davis is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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