Since Socialable took over their marketing, Susan Martin has become one of the leading businesses for sash window services in UK. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. The poor engagement of Susan Martin’s customers in UK was a contrast to its strong online presence.
Socialable’s first step, when consulted by Susan Martin to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Susan Martin buyer persona. Their online marketing techniques were analysed by our team.
Because Susan Martin’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in UK, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Susan Martin’s marketing strategy to boost their business in UK. It was also evident that Susan Martin’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Susan Martin’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Susan Martin conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows UK Webpage
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Susan Martin recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Susan Martin’s prospective customers.
Sash Windows Marketing outline for Susan Martin
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. After consulting with Susan Martin, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in UK.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Susan Martin profitable.
Optimizing for Search Engine Marketing
For Susan Martin, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in UK for Sash Windows UK in UK
We made sure we stayed true to the brand in all aspects as we always consulted with Susan Martin. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Susan Martin
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Susan Martin Sash Window Lead Generation
Susan Martin has continued to experience positive lead generation from various channels, since we began managing their account. Susan Martin can now get very good referrals and highly-qualified leads in UK apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
According to Susan Martin, we were able to give them the best return on marketing investment ever. Susan Martin is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Susan Martin by creating engaging and relevant content that not only ranks Susan Martin higher on Google and bringing in leads, but also puts Susan Martin in a position to lead in the Sash window industry in UK. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Susan Martin increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Susan Martin to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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