Clarence Morgan is now a major player in the sash window industry in Somerset, thanks to the intervention of Socialable. They couldn’t generate useful leads before they hired Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. There was no doubt that Clarence Morgan had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Clarence Morgan, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Clarence Morgan buyer persona. We examined their digital marketing campaign.
Because Clarence Morgan’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Ever since we started offering lead generation services in Somerset , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Clarence Morgan’s marketing campaign was boosted by our techniques and made them one of the major players in Somerset. Another observation we made was Clarence Morgan hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Clarence Morgan poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Clarence Morgan’s conversion by 103%. Here are some areas we developed for Clarence Morgan –
Revamp of the Sash Windows Somerset Webpage
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Clarence Morgan’s prospects liked the offer that we created.
Clarence Morgan’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Clarence Morgan. After consulting with Clarence Morgan, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Somerset.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Clarence Morgan successful.
Search Engine Marketing
For Clarence Morgan, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Clarence Morgan’s Sash Window Company in Somerset
Our strategies were consistent with Clarence Morgan’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Somerset Sash Windows in Somerset
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Clarence Morgan
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Clarence Morgan can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
According to Clarence Morgan, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Clarence Morgan has maintained a front page search position and an influx of valuable organic leads. Clarence Morgan believes it is in a leading position in the Somerset Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Clarence Morgan’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Clarence Morgan to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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