Since Socialable took over their marketing, Edward Stewart has become one of the leading businesses for sash window services in Milton Keynes. They couldn’t generate useful leads before they hired Socialable. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Milton Keynes, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Although engagement was poor in Milton Keynes, Edward Stewart had a significant online presence.
Upon consulting with Edward Stewart, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Edward Stewart. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Edward Stewart already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Milton Keynes. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Edward Stewart’s marketing strategy to boost their business in Milton Keynes. Another observation we made was Edward Stewart hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Edward Stewart’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Edward Stewart’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Edward Stewart target audience found our video appealing.
Sash Window Marketing for Edward Stewart
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. After a consultation with Edward Stewart, the first thing we did was to develop a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Milton Keynes.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Edward Stewart’s business.
Search Engine Results Pages Enhancement for Sash Windows Milton Keynes in Milton Keynes
We did off-site and on-site search engine optimization for Edward Stewart. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Edward Stewart’s website.
Sash Window Branding for Edward Stewart in Milton Keynes
Because of frequent interactions, all our marketing activities reflected the true Edward Stewart brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Milton Keynes Sash Windows Company Promotion in Milton Keynes
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Milton Keynes Sash Windows in Milton Keynes
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Edward Stewart can now get top-quality leads in Milton Keynes. Organic traffic now provides better targeted leads and have improved conversion rates.
Edward Stewart says it has never had a better return on investment on its marketing dollars. Edward Stewart is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Edward Stewart by curating engaging and relevant content that positions Edward Stewart as a popular player in the Sash window industry in Milton Keynes and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Edward Stewart’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Edward Stewart to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
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The following means can be used to contact Sash Windows Milton Keynes –
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Company website – https://sashwindows-milton-keynes.co.uk
Contact Name – Edward Stewart
Company – Sash Windows Milton Keynes
Office Phone – 0800 061 4053
Email Address – email@example.com