Socialable has helped Lawrence Rivers become one of the competitive players in the Maidstone sash window industry. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Maidstone, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Lawrence Rivers had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Lawrence Rivers, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Lawrence Rivers buyer persona. We examined their digital marketing campaign.
Because Lawrence Rivers’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Maidstone, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Lawrence Rivers noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Lawrence Rivers’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Lawrence Rivers competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Lawrence Rivers’s conversion by 103%. Below are some of them –
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Socialable’s marketing team also advised Lawrence Rivers to re-design their landing page to focus on how their product would help their customer for more effective results.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Lawrence Rivers’s prospective customers.
Marketing Campaign for Lawrence Rivers Sash Windows in Maidstone
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. Our decisions on behalf of Lawrence Rivers were guided by this principle. We wrote a marketing plan after a meeting with Lawrence Rivers.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Maidstone.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Lawrence Rivers’s business.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Lawrence Rivers. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. Lawrence Rivers site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Branding Lawrence Rivers’s Sash Window Company in Maidstone
Because of frequent interactions, all our marketing activities reflected the true Lawrence Rivers brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Maidstone Sash Windows Company Promotion in Maidstone
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Lawrence Rivers
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Lawrence Rivers can now get top-quality leads in Maidstone. Organic traffic now provides better targeted leads and have improved conversion rates.
Lawrence Rivers says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Lawrence Rivers has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Lawrence Rivers by creating engaging and relevant content that not only ranks Lawrence Rivers higher on Google and bringing in leads, but also puts Lawrence Rivers in a position to lead in the Sash window industry in Maidstone. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Lawrence Rivers’s profits by selling more sash windows at a cheaper cost per lead. Like Lawrence Rivers, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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