Our marketing team at Socialable has built the Matthew Cooper brand to notable standards in the sash window industry, Hereford. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. They got leads from a different target market. Although engagement was poor in Hereford, Matthew Cooper had a significant online presence.
Socialable’s first step, when consulted by Matthew Cooper to improve their leads generation, was to perform a comprehensive online promotion audit. We also analyzed the buyer behavior of Matthew Cooper’s target audience. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Matthew Cooper customers, seeing as they already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Hereford. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Matthew Cooper to make them one of the leading players in Hereford. One thing we noticed is that Matthew Cooper demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Competitors capitalized on Matthew Cooper’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Matthew Cooper’s conversion by 103%. Here are some areas we developed for Matthew Cooper –
Sash Windows Hereford Website Re-design
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Matthew Cooper’s prospects liked the offer that we created.
Sash Window Marketing for Matthew Cooper
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Matthew Cooper were guided by this principle. We started by creating a marketing plan after consulting with Matthew Cooper.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Hereford customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Matthew Cooper profitable.
Search Engine Results Pages Enhancement for Sash Windows Hereford in Hereford
For Matthew Cooper, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. Matthew Cooper site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Hereford for Sash Windows Hereford in Hereford
Our strategies were consistent with Matthew Cooper’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Hereford Sash Windows in Hereford
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Matthew Cooper was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows Hereford Sash Windows
Since we started managing their account, Matthew Cooper has recorded tremendous success in lead generation from different platforms. Apart from creating meaningful engagement on social media, Matthew Cooper is now able to get highly-qualified leads in Hereford and very good referrals. Leads from organic traffic are converting better because they are better targeted.
Matthew Cooper testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Matthew Cooper has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Matthew Cooper by creating relevant and engaging content that not only brings in leads and helps Matthew Cooper rank higher on Google, but also positions Matthew Cooper as a leader in the field of Sash windows in Hereford. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Matthew Cooper generate significant profits by increasing the sale of its sash windows at lower costs per lead. Matthew Cooper is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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