At Socialable, we have helped Irene Roberts become a recognizable brand in the Halifax sash window scene. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they received were the wrong targeted group. The poor engagement of Irene Roberts’s customers in Halifax was a contrast to its strong online presence.
When Irene Roberts hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Irene Roberts’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Irene Roberts already had a strong social media presence. From the day we started our lead generation services in Halifax, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Irene Roberts’s marketing strategy to boost their business in Halifax. Another observation we made was Irene Roberts hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Irene Roberts’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Irene Roberts conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Irene Roberts –
Revamp of the Sash Windows Halifax Webpage
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Socialable’s marketing team also advised Irene Roberts to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Irene Roberts’s prospects liked the offer that we created.
Sash Windows Marketing outline for Irene Roberts
Successful marketing shouldn’t be complicated- this is our belief at Socialable. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Irene Roberts.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Halifax was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Irene Roberts benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
For Irene Roberts, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Irene Roberts in Halifax
We always consulted with Irene Roberts and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Irene Roberts
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Irene Roberts was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Halifax Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Irene Roberts can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Irene Roberts says its investment on marketing dollars have never given them better return. Irene Roberts is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Irene Roberts involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Halifax. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Irene Roberts generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Irene Roberts to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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