At Socialable, we have helped Lisa Butler become a recognizable brand in the Cannock sash window scene. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. Lisa Butler’s strong online presence failed to produce significant engagement amongst its audience in Cannock.
Upon consulting with Lisa Butler, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Lisa Butler. We examined their digital marketing campaign.
Since Lisa Butler already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Cannock, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Lisa Butler to make them one of the leading players in Cannock. One of the findings we made was Lisa Butler’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Lisa Butler’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Lisa Butler’s conversion by 103%. Below are a few of them –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Lisa Butler recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Lisa Butler’s prospects liked the offer that we created.
Lisa Butler’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Lisa Butler were guided by this principle. After consulting with Lisa Butler, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Cannock.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Lisa Butler profitable.
Search Engine Marketing
For Lisa Butler, we performed search engine optimization, including off-site and on-site optimizations. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . Lisa Butler site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Cannock for Sash Windows Cannock in Cannock
We made sure we stayed true to the brand in all aspects as we always consulted with Lisa Butler. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Lisa Butler
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Lisa Butler
Ever since we took over, the lead generation across multiple platforms online has been boosted. Lisa Butler can boast of getting valuable leads in Cannock, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Lisa Butler says it has never had a better return on investment on its marketing dollars. Lisa Butler is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Lisa Butler by curating engaging and relevant content that positions Lisa Butler as a popular player in the Sash window industry in Cannock and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Lisa Butler’s profits by selling more sash windows at a cheaper cost per lead. Lisa Butler is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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