Socialable has helped Margaret Moore become one of the competitive players in the Bexley sash window industry. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Margaret Moore clearly had a visible online presence, but engagement with customers in Bexley was poor.
Upon consulting with Margaret Moore, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Margaret Moore buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Margaret Moore’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our methods have always focused on the customer since we began lead generation services in Bexley. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Margaret Moore to help it become a major player in Bexley. One of the findings we made was Margaret Moore’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Margaret Moore poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Margaret Moore conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Our first task was to change the website design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Margaret Moore to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Margaret Moore’s prospective customers.
Margaret Moore’s Sash Windows Marketing Strategy
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After a consultation with Margaret Moore, the first thing we did was to develop a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Bexley customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Margaret Moore profitable.
Search Engine Optimisation Tweaks
For Margaret Moore, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. Margaret Moore site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Branding Margaret Moore’s Sash Window Company in Bexley
We made sure we stayed true to the brand in all aspects as we always consulted with Margaret Moore. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Bexley Sash Windows in Bexley
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Margaret Moore found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Margaret Moore Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Margaret Moore is now able to get highly-qualified leads in Bexley and very good referrals. Leads from organic traffic are converting better because they are better targeted.
According to Margaret Moore, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Margaret Moore has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Margaret Moore by creating relevant and engaging content that not only brings in leads and helps Margaret Moore rank higher on Google, but also positions Margaret Moore as a leader in the field of Sash windows in Bexley. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Margaret Moore generate significant profits by increasing the sale of its sash windows at lower costs per lead. Margaret Moore is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can help your organization generate high quality leads that converts.
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