James Simmons is now a major player in the sash window industry in Esher, thanks to the intervention of Socialable. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Esher, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. Although engagement was poor in Esher, James Simmons had a significant online presence.
When James Simmons hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical James Simmons buyer persona. We re-evaluated their digital marketing campaign.
Because James Simmons’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Esher. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
James Simmons noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was James Simmons’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, James Simmons competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up James Simmons conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested James Simmons recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of James Simmons target audience found our video appealing.
Marketing Campaign for James Simmons Sash Windows in Esher
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. We wrote a marketing plan after a meeting with James Simmons.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Esher.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. James Simmons benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for James Simmons. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Process in Esher
We always consulted with James Simmons and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
James Simmons’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
James Simmons Sash Window Lead Generation
James Simmons has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, James Simmons is now able to get highly-qualified leads in Esher and very good referrals. Leads from organic traffic are also better targeted and are converting better.
According to James Simmons, we were able to give them the best return on marketing investment ever. James Simmons is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for James Simmons by curating engaging and relevant content that positions James Simmons as a popular player in the Sash window industry in Esher and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled James Simmons generate significant profits by increasing the sale of its sash windows at lower costs per lead. James Simmons is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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