Aluminium Windows Edinburgh is one of the top providers of aluminium windows in Edinburgh. They have been successful over the years and have grown the company majorly via offline leads and client referrals. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Although their social media channels were growing, customer engagement was poor. Poor sales conversions halted Aluminium Windows Edinburgh business. They were not growing because money could not justifiably be spent on ads based on poor current results.
Their cost per lead and sale was too high to remain viable. Customer complaint was low because Aluminium Windows Edinburgh’s windows are strong and durable. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
To help solve these challenges, they contacted Socialable in Edinburgh. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. Then we analyzed their online activity, looking at their website, search engine tactics, online marketing, and digital strategy among others.
We also analyzed Aluminium Windows Edinburgh’s customer personality by observing their prospect interactions online. We took great care in creating a comprehensive buyer persona for our clients before proceeding. Competitors were also carefully monitored by our team in both Edinburgh and abroad. These factors and more helped us take on the challenge.
Website Designing for the Aluminium Window Company in Edinburgh
We noted from our analysis that their call-to-action feature on the website was poorly optimized and misplaced. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Two more unique selling propositions were created based on the buyer persona and the prospects our clients were hoping to attract. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. Before choosing the best converting USP, we employed an A/B split testing method to test the USP’s on different pages.
SEO for Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Effective Marketing for Aluminium Window Company
First, we consulted and created an efficient marketing plan for Aluminium Windows Edinburgh. We better coordinated their marketing online plan, making sure it was customer-oriented and Edinburgh-focused. We aimed to create more social engagement by stepping up the social media campaign.
We prioritized real social media engagement by posting useful content that addressed customer needs. For pay per click marketing we revamped the campaign adding different target keywords using our own developed strategies. Traffic was routed to two different landing pages while we studied the way customers engaged and how many leads were obtained from each. We were also able to create different content, such as interesting articles, videos, and customer testimonials because of our better social media engagement.
Promotion for Aluminium Window Company
Digital promotions were the main source used for targeting leads for Edinburgh Aluminium Windows Edinburgh. Search paid traffic, social media pay-per-click, and content marketing made up the components of promotion. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
In terms of content, apart from creating high-quality content, we also marketed the content and used our relationship with influencers in Aluminium Windows Edinburgh niche to bring the content to a wider audience, positioning Aluminium Windows Edinburgh as a leader in the field of aluminium window services in Edinburgh. We continually optimize the campaign to increase ROI and are able to adapt to changes. We ensured that our clients brand voice was as solid online as it is offline. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Edinburgh Aluminium Window Services Lead Generation
We coordinated lead generation over many platforms for Aluminium Windows Edinburgh. We increased conversion by 81% and reduced cost-per-lead by 79%. We have been able to increase the amount of organic lead by 42% thus far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. In Edinburgh, Aluminium Windows Edinburgh is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. At times, the difference that will boost your marketing performance is not farfetched. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.