Hertfordshire, was targeted by Drainage Hertfordshire, a drainage company, as an area to build more local clients. They decided to work with Socialable to run a targeted lead generation campaign. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Objectives of the Lead Generation campaign in Hertfordshire
- To raise the number of requests for information
- To get more people to use its website
- To increase their social media presence.
At Socialable, we have a tried and tested lead generation methods for drainage companies in Hertfordshire, which have worked in the past and thus we were the logical choice. As a lead generation company that is knowledgeable, comfortable working with tight deadlines, and able to meet goals consistently, we knew that the first step of action was to create a detailed plan. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Drainage Company Website Design in Hertfordshire
After analysing Drainage Hertfordshire’s website, https://drainagehertfordshire.uk, we pointed out several changes that had to be effected to improve the appeal of the website and improve accessibility. Our highly qualified web design team then worked on the website interface and improved the function of the mobile version of the site.
Drainage Hertfordshire’s SEO strategy in Hertfordshire
Our understanding of local SEO and its importance in allowing businesses to develop an online presence in their area was pivotal in our work. We began work on optimising the business’ search engine visibility. A few of the steps that we took are explained below –
Keyword research – To understand what keywords the audience in Hertfordshire being targeted by Drainage Hertfordshire used in their research, we did three things.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. The answers potential customers seek over the phone are usually the same that they look for online.
We then analysed the keywords which were already generating traffic for https://drainagehertfordshire.uk. In this way, an understanding was gained of the keywords that were already drawing users to the site, those for which the company had some authority and those on which improvements could be made.
Keyword research tools at our disposal were also used to help Drainage Hertfordshire reach its goal of generating new leads that relate to drainage in Hertfordshire.
Site-architecture repair – A number of similar pages that appeared under different URLs were discovered upon examination of the organisation of the Drainage Hertfordshire website. The pages were combined and, where need, URLs redirected. 403 Error pages were eliminated or mended.
Drainage Hertfordshire’s target leads were already been dominated by larger companies in the Hertfordshire area. Instead, out team incorporated keywords which directly related to Hertfordshire and nearby areas. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. Upgrading of other on-site SEO factors – Changes that were affected to advance the visibility of the website on search engines and enhance its ability to attract more leads included the development of a services page, use of internal links and the revision of metadata.
The entire Socialable team understands the importance of off-site SEO such as link building, presence in local search listings, and Google Places presence. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://drainagehertfordshire.uk. The Drainage Hertfordshire Google Places page was improved with the addition of pictures of drainage company workers on site in Hertfordshire and a paragraph that included the targeted keywords, their address, contact numbers and URL. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Hertfordshire and the updating of old listings with the correct search terms.
Strategy for digital marketing of Drainage Hertfordshire in Hertfordshire.
We employed digital marketing strategies that are aimed at attracting local leads to further improve Drainage Hertfordshire’s visibility. A few of the actions that were taken are described below.
Content marketing – Content marketing was integral to the digital marketing campaign for Drainage Hertfordshire. A plan for the regular production of content for Drainage Hertfordshire’s blog and affiliate sites was developed by Socialable.
Promotion on social media – Our polished social media engagement techniques resulted in the growth of Drainage Hertfordshire’s following on Twitter and Facebook. The improved visibility had a positive impact.
Social media advertising – Drainage Hertfordshire had previously been unable to effectively utilise its social media budget. Socialable helped them to analyse both channels and target audience demographic and put the social media advertising budget on a Facebook campaign. Both desktop and mobile platforms were a part of the campaign, and both drove traffic to the Drainage Hertfordshire website.
Hertfordshire branding for Drainage Company
We used two main methods to help Drainage Hertfordshire improve branding. To begin, we made sure all platforms were equal. This involved the selection of a new brand colour that matched the website theme, as well as the redesign of both the logo and staff uniforms. Socialable also assisted the company in the choosing of branded merchandise.
What our Lead Generation Strategy Achieved
We were able to establish Drainage Hertfordshire as a reputable drainage company, findable both online and offline in the Hertfordshire area. A rise of 140% in organic website traffic was experienced in the last week of our lead generation campaign. A 75% increase in requests for online quotes was noted and phone calls rose by 43%. The social media following across Facebook and Twitter rose by 400%. Do you want such lead generation results for your drainage company in Hertfordshire? Contact Socialable and we will be glad to begin the consultation process with you right away. Call us on 0800 061 4703 today.