Drainage Cheshire is a drainage company located in Cheshire who wanted to gain more local clients in the Cheshire area. A targeted lead generation drive was set up with the help of Sociable. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Lead Generation Targets for Drainage Company at Cheshire
- To generate more queries
- To increase the number of website users.
- To have more followers on social media
Socialable has an efficient and proven method of generating leads for drainage companies in Cheshire, which made us an obvious choice. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Drainage Company Website Design in Cheshire
After analysing https://drainagecheshire.uk, which is the website belonging to Drainage Cheshire, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
The strategy for the SEO of Cheshire based drainage company, Drainage Cheshire.
Socialable understands that local SEO is pivotal to helping businesses to establish presence in local search for their target geographic areas. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Below are some of the steps we took.
Keyword research – To understand what keywords the audience in Cheshire being targeted by Drainage Cheshire used in their research, we did three things.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. Usually they search for similar things to the questions they ask instore or on the phone.
We then analysed the keywords which were already generating traffic for https://drainagecheshire.uk. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Cheshire in the Cheshire area.
Site-architecture remodelling – An examination of Drainage Cheshire’s website exposed the existence of a number of identical pages that had been published using different URLs. The pages were combined and, where need, URLs redirected. We removed or repaired all 403 Error pages.
Addition of geo-keywords to site content – Drainage Cheshire was targeting leads from Cheshire and nearby areas but the largest drainage companies already dominated search in this niche. For this reason, our team made use of keywords which were specific to Cheshire and surrounds. Therefore, strong rankings were given in searches by relevant people. Improvement of other on-site SEO factors – Some of the other changes made to improve the search-engine friendliness of the website and thus increase the possibility of attracting more leads are the addition of a services page, use of internal links and the update of metadata.
The entire Socialable team understands the importance of off-site SEO such as link building, presence in local search listings, and Google Places presence. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Cheshire page using geo-targeted keywords in the links anchor text where possible. We added photos of drainage company staff working in Cheshire to the Drainage Cheshire Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. A profile was created on the main local business listings pages in Cheshire, while old ones were upgraded for local search engines listings.
Digital-Marketing Strategy for Drainage Company Drainage Cheshire in Cheshire.
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Cheshire. Several methods that were used are covered below.
Content marketing – Content marketing was at the centre of Drainage Cheshire’s digital marketing strategy. We used a specific content generation strategy to create steady material for the Drainage Cheshire blog and a number of other sites where we are able to post.
Social media marketing – Using our tried and tested social media engagement techniques, we were able to grow the Drainage Cheshire follower base on Twitter and Facebook. More impressions were generated due to the improved social media engagement.
Social media advertising – Drainage Cheshire didn’t know how to put their social media advertising budget to efficient use. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Cheshire website.
Drainage Company Branding in Cheshire
Two strategies were employed to assist Drainage Cheshire with improvements to its brand. Firstly, we ensured uniformity across all platforms. To do this, we redesigned the company’s website, logo, and staff outfits. We also helped the company to settle for choices of branded merchandise.
What our Lead Generation Strategy Achieved
Our lead generation methods elevated Drainage Cheshire’s online and offline visibility to clients looking for dependable Cheshire-based drainage companies. In the final week of our campaign, a 140% rise in organic website traffic was visible. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. Both Facebook and Twitter experienced a social media following increase of about 400%. Do you want such lead generation results for your drainage company in Cheshire? Contact Socialable and we will be glad to begin the consultation process with you right away. Call us now on 0800 061 4703.