Based in Birmingham, Drainage Birmingham, a company that specialises in drainage, was eager to attract more customers in Birmingham and surrounding areas. They decided to work with Socialable to run a targeted lead generation campaign. They knew what they wanted, but didn’t know how to generate the number of leads they wanted in a short time.
Drainage Company Lead Generation Objectives Birmingham
- To generate interest resulting in more people enquiring about their services.
- To increase the number of website users.
- To have more followers on social media.
We have previously developed and tested reliable lead generation methods for drainage companies in Birmingham, making us the best option. We immediately drew on our experience and ability to meet targets to draw up a course of action that would bring optimal results. Our line of attack for the project included SEO, Website Design, Digital-Marketing and Branding.
Drainage Company Website Design in Birmingham
After analysing https://drainagebirmingham.net, which is the website belonging to Drainage Birmingham, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our team updated the websites interface and made the mobile version of the site more accessible and easier to use.
Approach to Drainage Company Drainage Birmingham’s SEO Optimisation in Birmingham
Socialable believes that local SEO plays an important role in helping businesses to reach their target geographic areas. We began work on optimising the business’ search engine visibility. Following is a summary of a number of the processes we used.
To gain an insight into the desired audience of Drainage Birmingham in Birmingham, we analysed the keywords they use.
To begin, we tried to understand the questions asked by previous customers by talking with the company. In general, there is a correlation between the questions customers ask and what they search for online.
We then analysed the keywords which were already generating traffic for https://drainagebirmingham.net. In this way, an understanding was gained of the keywords that were already drawing users to the site, those for which the company had some authority and those on which improvements could be made.
Keyword research tools at our disposal were also used to help Drainage Birmingham reach its goal of generating new leads that relate to drainage in Birmingham.
Site-architecture remodelling – An examination of Drainage Birmingham’s website exposed the existence of a number of identical pages that had been published using different URLs. The pages were merged and URLs redirected where necessary. We also fixed or deleted any 403 Error pages that existed.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Birmingham where Drainage Birmingham was looking to establish leads. The team therefore concentrated on keywords that identified Birmingham and its surrounds. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Improvements in off-site SEO factors – Here at Socialable we understand the importance of off-site SEO factors such as link building, Google Places presence and local search listings presence. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. We added photos of drainage company staff working in Birmingham to the Drainage Birmingham Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. For local search engine listings we created a profile on all the major local business listings pages in Birmingham and updated old ones with the right keywords.
Digital-Marketing Strategy for Drainage Company Drainage Birmingham in Birmingham.
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Birmingham. Below are a number of these processes.
Content marketing – Content marketing was at the centre of Drainage Birmingham’s digital marketing strategy. We used a specific content generation strategy to create steady material for the Drainage Birmingham blog and a number of other sites where we are able to post.
We were able to increase the number of followers of Drainage Birmingham on both Twitter and Facebook using our proven methods. The improved visibility had a positive impact.
Social media advertising – The Company’s budget for advertising on social media had previously not been properly used. Socialable helped them to analyse both channels and target audience demographic and put the social media advertising budget on a Facebook campaign. The company’s website received more visitors following a campaign that was designed to run on both mobile and desktop channels.
Drainage Company Branding in Birmingham
Improvements to Drainage Birmingham’s branding were made using two major techniques. The first involved maintaining uniformity across all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also helped the company to settle for choices of branded merchandise.
Drainage Birmingham’s online and offline visibility to people looking for trustworthy drainage companies in Birmingham was enhanced through the use of our lead generation strategy. In the final week of our campaign, a 140% rise in organic website traffic was visible. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. Leg traffic to Drainage Birmingham’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Is your drainage company in Birmingham looking to generate parallel lead generation outcomes? Call Sociable to begin consultations today. Call us on 0800 061 4703 today.
Contact us now –
Business Web address – https://drainagebirmingham.net
Name – Henry Turner
Company – Drainage Birmingham
Office Phone – 0800 061 4703
Company Email Address – firstname.lastname@example.org