Aluminium Windows Cumbria is one of the major aluminium window providers in the Cumbria. Aluminium Windows Cumbria has proven success and led to company growth through offline leads and client referrals. In the past, they built a strong online presence, but recently had trouble converting it into leads and sales.
Even though social media activity increased, customer engagement was at a low level. Because of the low sales conversions, Aluminium Windows Cumbria was at a loss. Growth was halted because they felt they couldn’t spend more money on ads based on their poor results.
Their cost per lead and sale was too high to remain viable. Because their aluminium windows are built to last, they have few complaining customers. To grow and sustain profitability, they needed to be able to bring in leads at a significantly reduced cost or scale up conversion, preferably both.
It was at this time that they contacted Socialable in Cumbria to help them solve these challenges. When starting the task, we looked at their current strategy and what had already been accomplished. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
We listened to potential online customers as part of our analysis of Aluminium Windows Cumbria’s buyer persona. We took great care in creating a comprehensive buyer persona for our clients before proceeding. In order to analyze the competition, some members of our team spied on our client’s competitors near Cumbria and beyond. All of this gave us enough data to get on with the mission at hand.
Designing the Aluminium Window Company Website
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. Also, we found their messaging did not show superior technical ability or prove that their customers would benefit. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. Armed with the buyer persona, we proceeded to create a landing page that was simple but clearly structured.
We helped the customers understand about the importance of choosing the right aluminium window for them. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Based on the buyer persona analysis we carried out, we carefully crafted two unique selling propositions to help our client attract more of the right business. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. We used the A/B split testing method to test USP’s we created on different pages before opting for the best converting one.
Aluminum Window Company SEO
We created a new search engine optimization strategy that was better targeted to their customer demographics. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. Our research revealed that because the company was not using action-orientated keywords they were getting users that were still in the research phase and not yet ready to make a purchase. We also attached another landing page and call to action to the existing content, as it was already proving successful in attracting visitors via search engines. We then just looked at creating a new campaign that would turn those browsers into buyers.
Marketing for Aluminium Window Company
We started by consulting and creating a proficient marketing plan for Aluminium Windows Cumbria. We synchronized Aluminium Windows Cumbria marketing online campaign and ensured that it was customer-centric and Cumbria focused. We aimed to create more social engagement by stepping up the social media campaign.
We placed focus on actual social media engagement, targeting customer needs with useful content. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Quality Aluminium Window Company Promotions
For Aluminium Windows Cumbria in Cumbria we focused on digital promotion that targeted quality leads. Content marketing, social media pay per click, and search paid traffic were the major components of the promotion. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. The level of engagement began to increase significantly thanks to social media.
Aluminium Windows Cumbria is now a leader of aluminium window services in Cumbria because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. We wanted to make sure our client’s brand voice was as solid online as it was offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Effective Lead Generation for Cumbria Aluminium Window Services
Over many mediums, for Aluminium Windows Cumbria we synchronized lead generation. We reduced cost-per-lead by 79% and increased conversion by 81%. We also increased the amount of organic leads by 42% so far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. In Cumbria, Aluminium Windows Cumbria is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Marketing performance can easily be boosted if you know how. It may just take another set of eyes to pull out an effective addition to your marketing plan.