Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following is a case study of a project we undertook for a client Luton which does skip hires in Luton.
Our Lead Generation Campaign for a Skip Hire Company in Luton?
The skip hire company specializes in eliminating waste materials. It can be difficult for the residents and businesses of Luton to find dependable, high-quality waste-disposal services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. Still, there had to be a way to bring customers to Skip Hire Luton, which offers the first-rate service that other skip hire companies are lacking.
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Luton. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Luton. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO strategies for skip hire company in Luton
Skip Hire Luton needed to draw more people to their website, so we started with a content driven strategy. This is our preferred strategy, although it requires significant resources, time and effort. Our method is simple –
- Use content designed to attract backlinks
The objective of this strategy is to increase the authority of skip hire’s website. As the website gained authority it became easier to rank for certain keywords. Non-content driven tactic was the second strategy we applied.
This strategy, as the name suggests, did not focus on content creation or promotion. Instead, we optimised several webpages for target keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are the tactics we used –
- We optimised keyword use on certain webpages.
- We targeted pages to optimise for the keywords.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Luton were using to search. The result – Skip hire’s lead volume in Luton instantly increased by 230%. Since the launch of our campaign organic search has risen by 70.83%.
Skip Hire in Luton process for Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. These were our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Now, potential customers in Luton would easily find skip hire’s website when searching online. In terms of style, Luton needed a website that connected and communicated better with the targeted audience. We wanted to bring back skip hire’s online presence in Luton through better site design.
We identified photography and typography as areas where we could effectively manage the brand’s look. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. The results were immediate.
Due to the new look and easier navigation, website engagement rose by 24%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. Our branding team at Socialable recognised that the most important traits for Skip Hire Luton to communicate to potential customers were trustworthiness and authority. We decided that Luton brand values needed improvement.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Luton. We identified customers service and speedy response time as Luton’s primary brand values, since potential customers primarily search for these qualities in skip hires. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
It did not take long, based on our surveys, for the public’s impression of Luton to improve. A significant percentage of people questioned in Luton believed Luton to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. In recent months, the Luton has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why are Socialable’s skip hire campaigns in Luton so successful?
Our first step with every project is to sit down with our clients and listen closely to their needs. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
Get in touch with us through if you’d like to talk to us –
Contact us now –
Business Web address – https://skip-hire-luton.co.uk
Contact – Susan Bailey
Name of Business – Luton
Office Phone – 0800 772 3859
Company Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.