Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. The following is a project case study for Bootle (a skip hire company) we’ve engaged with in Bootle.
Lead Generation for Skip Hire Company in Bootle
Type of Company – Bootle offers a variety of services to people who wish to dispose of waste products. It is often hard for both individuals and businesses in the Bootle area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Bootle, the skip hire company.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. The company’s online presence within Bootle was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
Skip hire company in Bootle – SEO techniques
The aim was to attract more visitors to the Bootle website, so the starting point was to use a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Make content that attracts backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. The more solid their website authority had, the effortless the process for ranking keywords was. Socialable used a second strategy and that was non-content driven.
Just like the strategy’s name implies, we didn’t make or advertise content. What we did was use target keywords to optimise multiple webpages. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Having identified these problems, we resolved them.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Bootle would use to complete a search. The result – An instant 230% increase in lead volume for Bootle in Bootle. Organic search has increased by 70.82% since we launched the campaign.
Web Design for skip hire in Bootle
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Here are our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. Anyone in Bootle who was interested in the services that Bootle offers could find the information that they need with ease on the new website. What Bootle needed, style-wise, was a site that communicated and connected better with their target audience. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
We identified photography and typography as areas where we could effectively manage the brand’s look. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. These elements combined to give Bootle an entirely fresh, new website. The results were instant.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. There was need for Bootle to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
Specifically, we needed to show potential customers in Bootle that Bootle was a dependable and high-quality option. Since people who search for skip hire services in Bootle prioritise quick response time and customers service, we established these two qualities as Bootle’s brand values. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It didn’t take long for those tests to increase the popularity of Bootle. A large number of people in Bootle when questioned thought that Bootle was efficient and trustworthy based on what they stated in their messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Keys to Socialable’s success with skip hire campaigns in Bootle
We begin all our projects by first listening to customers and noting their every point. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
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Contact us now –
Website address – https://skiphire-bootle.co.uk
Business Contact – Sara Jackson
Company Name – Bootle
Main Phone – 0800 772 3859
Business Email – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.