Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following is a case study of a project we undertook for a client Woking which does skip hires in Woking.
Skip Hire Company in Woking – Lead Generation
Business Type – Woking provides quality services to help people get rid of their waste materials. Individuals and businesses in Woking looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. How can we link Skip Hire Woking, an authentic skip hire company, with such doubtful clients?
Socialable’s solution had to rely on the classic business strategy of lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Woking. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
SEO strategies for skip hire company in Woking
The aim was to attract more visitors to the Woking website, so the starting point was to use a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our basic method –
- Make content that attracts backlinks
The goal of our technique is to raise Woking website’s authority. As the website gained authority it became easier to rank for certain keywords. Non-content driven tactic was the second strategy we applied.
Just like the strategy’s name implies, we didn’t make or advertise content. Rather, it centres on optimising online material for specific keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Here are some of our tactics –
- Finding keyword ideas, analysing the competitors, and getting Woking to approve the keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- Continuous acquisition of relevant backlinks until the client ranked
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Woking would use to complete a search. The result – An instant 230% increase in lead volume for Woking in Woking. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip Hire in Woking process for Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Woking to the general site structure. Now, potential customers in Woking would easily find skip hire’s website when searching online. Moving on to the website’s aesthetics, we knew that Woking needed a more appealing and accessible online presence. The enhanced web design would play a big role in giving it a revitalized online presence.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. These elements combined to give Woking an entirely fresh, new website. Success followed immediately.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. We decided that Woking brand values needed improvement.
The new focus was towards reassuring clients about the service efficiency and reliability of Woking in Woking. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It didn’t take long for those tests to increase the popularity of Woking. A large number of people in Woking when questioned thought that Woking was efficient and trustworthy based on what they stated in their messages. Alongside an increase in conversion rates in recent months, Woking’s lead generation has grown by 30%.
Why Socialable’s skip hire campaigns in Woking are successful
The starting point of each project for Socialable is to listen to what our clients want and take notes. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.