Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following case study will examine the services performed for CDorset located in Dorset.
Lead Generation for Skip Hire Company in Dorset
Nature of Business – Dorset offers top-notch services to assist people eliminate waste materials. Real waste-disposal services in Dorset that are top-notch and trustworthy can be difficult to find. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We needed a way to bring the high-quality skip hire services of Skip Hire Dorset to the attention of customers in Dorset.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Although the online presence of Dorset had been established there was much room for improvement where customers could be engaged and eventually converted. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Skip hire company in Dorset – SEO techniques
The aim was to attract more visitors to the Dorset website, so the starting point was to use a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Use content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. By increasing the site’s authority, we would improve its ranking for keywords. We then implemented our non-content-driven strategy.
Just like the strategy’s name implies, we didn’t make or advertise content. Rather, we optimized a number of WebPages for intended keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Our techniques comprised of –
- Finding keyword ideas, analysing the competitors, and getting Dorset to approve the keywords
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- Having identified these problems, we resolved them.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The result – We immediately augmented skip hire’s leads in Dorset by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip hire in Dorset – Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Here are our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. With these improvements, search engines would reliably steer potential customers in Dorset to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. We wanted to bring back skip hire’s online presence in Dorset through better site design.
To make sure we achieved this, we used strong typography as well as a branded managing of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. When all of these elements were brought together it gave the website a complete makeover. The results were instant.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. We needed to give Dorset a look that online visitors would recognise as trustworthy and authoritative. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The new focus was towards reassuring clients about the service efficiency and reliability of Dorset in Dorset. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
It didn’t take long for those tests to increase the popularity of Dorset. Many Dorset residents found Dorset to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Recently, Dorset has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Dorset
At Socialable we start each project by listening to our clients and taking down every point. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.