Joyce Russell is now a major player in the sash window industry in Cambridgeshire, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Joyce Russell clearly had a visible online presence, but engagement with customers in Cambridgeshire was poor.
Upon consulting with Joyce Russell, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Joyce Russell buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Given Joyce Russell’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Cambridgeshire. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Joyce Russell to help it become a major player in Cambridgeshire. One thing we noticed is that Joyce Russell demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Joyce Russell’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Joyce Russell’s conversion by 103%. Here are a few of them –
Revamp of the Sash Windows Cambridgeshire Webpage
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Joyce Russell’s prospects.
Marketing Campaign for Joyce Russell Sash Windows in Cambridgeshire
Effective marketing does not have to be complicated for Sociable. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Joyce Russell.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Cambridgeshire customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Joyce Russell benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
For Joyce Russell, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Cambridgeshire
Our strategies were consistent with Joyce Russell’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Joyce Russell
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Joyce Russell found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Cambridgeshire Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Joyce Russell can boast of getting valuable leads in Cambridgeshire, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Joyce Russell says its investment on marketing dollars have never given them better return. Joyce Russell is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Joyce Russell by curating engaging and relevant content that positions Joyce Russell as a popular player in the Sash window industry in Cambridgeshire and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Joyce Russell to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Joyce Russell is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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Website – https://sashwindows-cambridgeshire.co.uk
Business Contact – Joyce Russell
Company Name – Sash Windows Cambridgeshire
Office Phone – 0800 061 4053
Business Email – firstname.lastname@example.org