If you want to be successful in any role, it helps to have the right tools at your fingertips! Working in marketing is no exception, with new tools coming out every year, it’s hard to keep up with all the latest trends. UK Car Finance have compiled a list of the ways in which you can make your life a little easier with the best marketing tools in 2018! Whether your approach is digital, direct, offline or inbound marketing – we’ve got you covered!
Best for keyword research
If you work in SEO, you’ll of no doubt heard of Neil Patel and if you haven’t, where have you been? Ubersuggest was created by Neil Patel and it’s one of the best keyword research tools out there! With Ubersuggest you receive in-depth keyword analysis, volume info, cost per click, keyword suggestions, competitor insights and an exact keyword count (unlike Google Keyword Planner). It’s also free to use and you don’t even need to log in to get started!
Best for design work
If you want to create graphics and marketing materials but don’t want to spend ages learning how to use Photoshop or InDesign, then Canva is perfect for you! It is one of the most user friendly and easiest design tools to use. Within Canva you can create a whole range of images, graphics and even documents. Make it as personalised as you like with their millions of images, photo filters, free icons, hundreds of fonts and even upload your own logos and images! You can sign up for a free account that has range of features for personal and business use or sign up for ‘Canva for Work’ which is a paid version that gives you access to everything Canva has to offer.
Best for social media scheduling
Did you know over half of the world’s population (around 3.03 billion people) are on some form of social media? With this in mind, it can be hard to find time to schedule in your social media posts but that’s exactly what Buffer was created for! You can manage all your social accounts in one place, schedule your posts for your preferred time, review your analytics, add multiple team members to your account and instantly add content to your social queue with the Buffer extension! There are so many scheduling tools out there but Buffer is one of the easiest to use. Sign up for a free plan today or discover Buffer for your business from only $15 per month.
Best for blog analysis
Want to take your blogging efforts to the next level? Buzznami is a great tool to analyse your current blogging efforts for free. However, it’s also worth mentioning that it only works on WordPress websites. Just enter your desired URL and email address into Buzznami and you will receive an email with your free report. Your report will give you an overall grade, analysis on how frequently you post, words and images included on your blog, how well it is promoted and your social media statistics.
Best for email marketing
If you want to stay in contact with your current customers or attract new customers, email marketing is a great way to send powerful and direct messages. Constant Contact is a favourite with many marketers for their email marketing efforts. It’s one of the easiest platforms to use and allows you to send professional and engaging emails to your contact list. With every email, you can drive engagement and track your success with real time reporting. You can start your free month of Constant Contact today to see if it’s for you!
Best for video creation
Video creation can seem really time consuming and you probably think you have to be a whiz kid to even get started. However, with Animoto you can easily create a whole range of videos to increase sales, drive traffic and engage your audience. Use pre-built templates or start from scratch and add all your own personalization options such as your company logo, font, music and colours. Share your video however you want, with social media sharing and HD downloads available. Animoto is great for business or personal use and you can even start a 14-day free trial to see if you like it before signing up!
Best for competitor analysis
Part of your marketing strategy should include your competitors and their marketing efforts too. SpyFu is a keyword research tool that allows you to download your competitors most profitable keyword/ads for paid and organic search. You can search for any website and then see a list of every place that they show up on Google, every Adwords keyword, organic rank, and ad variation!
Best for website analytics
One of the most popular and well-known tools for any marketer is Google Analytics. Basically, it does what it says on the tin, it shows you the analytics of your website. You can access a wide range of data, understand your audience better and develop your current pages. It’s completely free to use and will be an asset to any marketer in 2018.
Best for productivity
Is your paper to do list just not enough anymore? Trello is an easy way to visualise and organise your projects and tasks. If you’re an individual or a business, Trello can help you work more collaboratively get things done quicker! You can add team members, assign tasks, due dates, add in comments/attachments and tick things off your check list. With over 25 million users worldwide, it is one of the most popular productivity tools out there.
Best for continuous learning
If you want to expand your knowledge of the marketing industry, the HubSpot blog is a great place keep up with the latest trends. It is probably the most well-known blog for marketing and sales and is updated every day with new blog posts from modern marketers. The marketing industry is always evolving and it’s important that you don’t get left behind, you can even subscribe to the blog and be sent straight to your email, Messenger or Sack account!