Aluminium Windows Sussex is one of the top providers of aluminium windows in Sussex. They have been successful over the years and have grown the company majorly via offline leads and client referrals. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
Their social media channels had been growing, but the engagement was poor. With poor conversions, Aluminium Windows Sussex was stuck. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Current cost per lead and sales were also too high. Their aluminum windows are strong and durable, so their customers have few product return rate. In order to grow as a business they need to scale up their conversion rate while securing a reduced cost per lead.
To help solve these challenges, they contacted Socialable in Sussex. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. Afterward, we began a complete online strategy review – website, search engine optimization, marketing, and more.
Our team was also helped by analyzing Aluminium Windows Sussex’s buyer persona and suggested ways to adapt to what customers wanted. It was necessary to create a comprehensive buyer persona before proceeding. Some of our team also observed our client’s competition near Sussex and elsewhere. With this information and more, we were prepared to take on the challenge.
Designing the Aluminium Window Company Website
Upon analysis of the website, we discovered their call-to-action feature was not well placed and poorly optimized. We also observed that their messaging did not properly communicate how their technical ability was ideal for customers. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. Armed with the buyer persona, we proceeded to create a landing page that was simple but clearly structured.
Customers could learn more about the right aluminium windows that would suit their needs. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Based on the buyer persona analysis we carried out, we carefully crafted two unique selling propositions to help our client attract more of the right business. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. However, we had to use A/B split testing before choosing the best converting USP to test different USPs we created.
Aluminum Window Company SEO
We created a better-targeted search engine optimization strategy based on customer demographics. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. The results from our analysis showed that the current keywords were not action-orientated and were attracting the wrong crowd. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Marketing for Aluminium Window Company
We began by creating the most effective marketing plan for Aluminium Windows Sussex. We ensured the online marketing campaign for Aluminium Windows Sussex focused on Sussex and the customer. We improved their social media campaign by creating more engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We thoroughly assess customer engagement data and how many leads and calls were generated from each page after sending traffic to two different landing pages. Thanks to our more robust engagement with customer on social media we were all able to create articles, videos, customer testimonials and more.
Aluminum Window Company Promotion
We targeted highly qualified leads for Aluminium Windows Sussex in Sussex and ran digital promotion. The major components of the promotion were search paid traffic, social media pay per click and content marketing. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
With our high quality content we were able to target a wider audience using Aluminium Windows Sussex niche services. The marketing also put Aluminium Windows Sussex closer towards becoming the leading aluminium window service provider in Sussex. We continually increase ROI and adapt to changes in order to keep optimizing the campaign. We wanted to make sure our client’s brand voice was as solid online as it was offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Sussex Lead Generation for Aluminium Window Services
We coordinated lead generation over many platforms for Aluminium Windows Sussex. We reduced cost-per-lead by 79% and increased conversion by 81%. We have also increased the number of organic leads by 42%.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminum windows. Aluminium Windows Sussex is just one of the many Sussex clients we have helped to generate quality leads at a great price. We also use our effective marketing campaign to help nurture the leads. At times, the difference that will boost your marketing performance is not farfetched. Sometimes a fresh pair of eyes is needed to get the most out of your established marketing campaign.