Aluminium Windows Cardiff is one of the major aluminium window providers in the Cardiff. The company has grown largely through its offline leads and client referrals, adding to its success. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
While Aluminium Windows Cardiff was updating social media platforms, engagement was low. Because conversions were poor, Aluminium Windows Cardiff was stuck. Growth was halted because they felt they couldn’t spend more money on ads based on their poor results.
Current cost per lead and sales were also too high. Because their aluminium windows are built to last, they have few complaining customers. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
They reached out to Socialable in Cardiff to help with these challenges. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. Next, we set off to do a complete review of the website, marketing efforts, search engine optimization techniques digital strategy and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Cardiff’s buyer persona. We carefully created a buyer persona before proceeding. Some of our team also observed our client’s competition near Cardiff and elsewhere. All these and more armed us with enough data to tackle the challenge.
Web Design Aluminum Window Company
After we analyzed their website, we discovered that the call-to-action wasn’t clear or well-placed. Also, we found their messaging did not show superior technical ability or prove that their customers would benefit. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Next, with the buyer persona in mind, we created a simple, but clearly structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. We gave the customer clear information about the client and the credentials they had received over the years making them feel more comfortable about who they were dealing with. Based on the buyer persona analysis we carried out, we carefully crafted two unique selling propositions to help our client attract more of the right business. We employed our well developed techniques to make enhance their digital marketing process. We used the A/B split testing method to test USP’s we created on different pages before opting for the best converting one.
Aluminum Window Company SEO
We used the company’s demographics to design a new search engine optimization that would achieve better results. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. We saw through analysis that though the keywords drew in customers, they were not action-oriented enough and prospective customers did not necessarily take quick and decisive action upon browsing. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Marketing for Aluminium Window Company
First we created a solid marketing plan for Aluminium Windows Cardiff. We better coordinated their marketing online plan, making sure it was customer-oriented and Cardiff-focused. We improved their social media campaign by creating more engagement.
We placed focus on actual social media engagement, targeting customer needs with useful content. We re-crafted the campaign with new keywords based on our time-tested strategy to tackle pay per click marketing. We thoroughly assess customer engagement data and how many leads and calls were generated from each page after sending traffic to two different landing pages. We were also able to create different content, such as interesting articles, videos, and customer testimonials because of our better social media engagement.
PromotingAluminium Window Company
By targeting highly qualified leads for Aluminium Windows Cardiff in Cardiff, we ran mainly digital promotion. Search paid traffic, social media pay-per-click, and content marketing made up the components of promotion. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. Social media engagement and profitable traffic from social media increased.
With our high quality content we were able to target a wider audience using Aluminium Windows Cardiff niche services. The marketing also put Aluminium Windows Cardiff closer towards becoming the leading aluminium window service provider in Cardiff. In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. We ensured that our clients brand voice was as solid online as it is offline. By implementing several different online branding techniques we maximized the chance of our client’s brand being noticed in all our marketing campaigns.
Lead Generation for Aluminum Window Services in Cardiff
We harmonized lead generation across several platforms for Aluminium Windows Cardiff to achieve maximum results. Conversion rose by a massive 81% and the cost per lead fell by 79%. Organic leads have increased by 42% so far.
These numbers indicate that our client’s funnel is always full, and our created follow-up campaign helps our client sell more aluminium windows. We have helped many companies like Aluminium Windows Cardiff in Cardiff and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. Sometimes, a needed marketing adjustment is not out of reach. It might just be an outside eye that extracts and implements the beneficial change to your marketing plan.