Aluminium Windows Bristol is a choice aluminium window provider in Bristol. They have been successful over the years and have grown the company majorly via offline leads and client referrals. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
While Aluminium Windows Bristol was updating social media platforms, engagement was low. Because of the low sales conversions, Aluminium Windows Bristol was at a loss. They were not growing because money could not justifiably be spent on ads based on poor current results.
At the rate they were getting, the cost per lead and sale was just too high. Their aluminium windows are strong and durable, so their customers have few product return rate. To grow and sustain profitability, they needed to be able to bring in leads at a significantly reduced cost or scale up conversion, preferably both.
To help solve these challenges, they contacted Socialable in Bristol. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
Our team was also helped by analyzing Aluminium Windows Bristol’s buyer persona and suggested ways to adapt to what customers wanted. Before proceeding, we took great care in creating a comprehensive buyer persona for our clients. In order to analyze the competition, some members of our team spied on our client’s competitors near Bristol and beyond. With all this data now in hand, we had enough to tackle the challenge ahead.
Website Designing for the Aluminium Window Company in Bristol
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We allowed for customers to learn about the right aluminium windows to suit their needs. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. We crafted two more unique selling propositions that were based on the buyer persona analysis we did and the kind and class of our prospects our client wanted to attract. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO for Aluminium Window Company
We created a better-targeted search engine optimization strategy based on customer demographics. Our thorough research enabled us to create several long-tail keywords to help attract the right prospects for our client. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Aluminum Window Company Marketing
We began by creating the most effective marketing plan for Aluminium Windows Bristol. We ensured the online marketing campaign for Aluminium Windows Bristol focused on Bristol and the customer. We created more social engagement to better their social media campaign.
We focused on addressing customers’ needs and posting useful comments to achieve real engagement. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Aluminum Window Company Promotion
We ran mainly digital promotion targeting highly qualified leads for Aluminium Windows Bristol in Bristol. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. Having spent thousands of pounds developing and optimizing paid search campaigns coupled with the buyer persona already developed, we were able to run a profitable Google PPC campaign right from the start. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
We created high-quality content and marketed the content, using our relationship with others in the niche of Aluminium Windows Bristol, making Aluminium Windows Bristol a leader in aluminium window services of Bristol. We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. We created a brand voice for our client that was solid both on and offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Bristol Lead Generation for Aluminium Window Services
We harmonized lead generation across several platforms for Aluminium Windows Bristol to achieve maximum results. We increased conversion by 81% and reduced cost-per-lead by 79%. We also increased the amount of organic leads by 42% so far.
This means that our client always has work, and our follow-up campaign is helping our client sell more aluminium windows. Aluminium Windows Bristol is just one of the many Bristol clients we have helped to generate quality leads at a great price. We also use our effective marketing campaign to help nurture the leads. Marketing performance can easily be boosted if you know how. You may just need a new perspective on your marketing campaign and ideas on how to strengthen it.