Aluminium Windows Brighton is one of the major aluminium window providers in the Brighton. They have been successful over the years and have grown the company majorly via offline leads and client referrals. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Social media platforms from Aluminium Windows Brighton were growing but without impressive engagement. Because of the low sales conversions, Aluminium Windows Brighton was at a loss. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
Besides, their cost per lead and sales at the current rate was unsustainably high. Customers often have no need to return as their aluminium windows are strong, durable, and built to last. In order to grow as a business they need to scale up their conversion rate while securing a reduced cost per lead.
To help solve these challenges, they contacted Socialable in Brighton. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
We also analyzed Aluminium Windows Brighton’s customer personality by observing their prospect interactions online. We carefully created a buyer persona before proceeding. Some of our team also observed our client’s competition near Brighton and elsewhere. With all this data now in hand, we had enough to tackle the challenge ahead.
Aluminium Window Company Web Design
Upon analysis of the website, we discovered their call-to-action feature was not well placed and poorly optimized. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. We decided that the website needed to be more responsive and the homepage, where most of the customer landed, needed to be lead-oriented. Next, with the buyer persona in mind, we created a simple, but clearly structured landing page.
We invited the customer to learn more about choosing the right aluminium window that will suit their need. The call to action was simple but strong and we made the customer feel more comfortable giving their information by displaying prominently various accolades our client had picked up over the years and other credentials that positioned our client as a leader. Based on our buyer persona analysis and the prospect class preferred by our client, we made two more unique selling propositions. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. However, we had to use A/B split testing before choosing the best converting USP to test different USPs we created.
SEO for Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. Through research and analysis we were able to attract better prospects by creating the right long-tail keywords. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Marketing Aluminium Window Company
First we created a solid marketing plan for Aluminium Windows Brighton. We better coordinated their marketing online plan, making sure it was customer-oriented and Brighton-focused. We stepped up social media campaign with the aim of creating social engagement.
Social media engagement was enhanced by posting useful comments and addressing customers’ needs. We were able to devise a new campaign, using different target keywords, based on our own time-tested strategy in terms of pay per click marketing. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion of Aluminium Window Company
We ran mainly digital promotion targeting highly qualified leads for Aluminium Windows Brighton in Brighton. Content marketing, social media pay per click, and search paid traffic were the major components of the promotion. We ran a profitable Google PPC campaign from the start having already developed and optimized the paid search campaigns and the buyer persona. Significant increases were seen in profitable social media traffic and level of engagement.
With our high quality content we were able to target a wider audience using Aluminium Windows Brighton niche services. The marketing also put Aluminium Windows Brighton closer towards becoming the leading aluminium window service provider in Brighton. In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. We wanted to make sure our client’s brand voice was as solid online as it was offline. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Brighton Lead Generation for Aluminium Window Services
We harmonized lead generation across several platforms for Aluminium Windows Brighton to achieve maximum results. The cost per lead was reduced by 79%, while conversion increased by 81%. We have been able to increase the amount of organic lead by 42% thus far.
Because our client’s funnel is always full, they can now sell more aluminium windows via the follow-up campaign we created. In Brighton, Aluminium Windows Brighton is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Sometimes, a needed marketing adjustment is not out of reach. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.
Finding Us –
Website address – https://aluminiumwindows-brighton.uk
Name of Contact – Barbara Reed
Name of Business – Aluminium Windows Brighton
Office Phone – 0800 772 0298
Company Email – contact@aluminiumwindows-brighton.uk
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