Aluminium Windows Birmingham is one of the major aluminium window providers in the Birmingham. They have achieved success and company growth from offline leads and client referrals. The company had established a strong online presence, but wasn’t turning it into leads and sales.
While Aluminium Windows Birmingham was updating social media platforms, engagement was low. Because of the low sales conversions, Aluminium Windows Birmingham was at a loss. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Current cost per lead and sales were also too high. Because their aluminium windows are built to last, they have few complaining customers. By getting in cheaper leads or scaling up conversion rates they would be able to grow and increase profit margins.
To help solve these challenges, they contacted Socialable in Birmingham. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. Afterward, we began a complete online strategy review – website, search engine optimization, marketing, and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Birmingham’s buyer persona. We carefully created a buyer persona before proceeding. Some of our team also observed our client’s competition near Birmingham and elsewhere. All of this gave us enough data to get on with the mission at hand.
Designing the Aluminium Window Company Website
Upon analysis of the website, we discovered their call-to-action feature was not well placed and poorly optimized. Also, we found their messaging did not show superior technical ability or prove that their customers would benefit. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. We then went on to create a landing page that was simple and clearly structured with the buyer persona in mind.
Customers could learn more about the right aluminium windows that would suit their needs. Our simple but strong call-to-action was comforting for the customers because we showed past credentials that proved our client’s leadership in the industry. We crafted two more unique selling propositions that were based on the buyer persona analysis we did and the kind and class of our prospects our client wanted to attract. After years of spending hundreds of thousands of pounds making their digital marketing more effective, we were able to use our best practices. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
SEO Aluminium Window Company
We designed a new search engine optimization strategy that used customer demographics to better target clients. Our thorough research enabled us to create several long-tail keywords to help attract the right prospects for our client. The results from our analysis showed that the current keywords were not action-orientated and were attracting the wrong crowd. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Aluminum Window Company Marketing
We had to first consult and create a proficient Aluminium Windows Birmingham marketing plan. We made sure that the Aluminium Windows Birmingham online marketing campaign was customer-centric and focused on Birmingham. We stepped up social media campaign with the aim of creating social engagement.
We prioritized real social media engagement by posting useful content that addressed customer needs. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. Traffic was routed to two different landing pages while we studied the way customers engaged and how many leads were obtained from each. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion for Aluminium Window Company
We targeted highly qualified leads for Aluminium Windows Birmingham in Birmingham and ran digital promotion. Search paid traffic, social media pay-per-click, and content marketing made up the components of promotion. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. Significant increases were seen in profitable social media traffic and level of engagement.
Aluminium Windows Birmingham is now a leader of aluminium window services in Birmingham because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. We wanted to make sure our client’s brand voice was as solid online as it was offline. By implementing several different online branding techniques we maximized the chance of our client’s brand being noticed in all our marketing campaigns.
Birmingham Lead Generation for Aluminium Window Services
We synchronized lead generation across multiple platforms for Aluminium Windows Birmingham. We reduced cost-per-lead by 79% and increased conversion by 81%. We also increased the amount of organic leads by 42% so far.
This means that our client always has work, and our follow-up campaign is helping our client sell more aluminium windows. Aluminium Windows Birmingham is just one of the many Birmingham clients we have helped to generate quality leads at a great price. We also use our effective marketing campaign to help nurture the leads. Marketing performance can easily be boosted if you know how. You may just need a different pair of eyes to get the best out of your already well-structured marketing campaign.
Get in touch –
Company website – https://aluminiumwindows-birmingham.uk
Name of Contact – Rebecca Mitchell
Company Name – Aluminium Windows Birmingham
Office Phone – 0800 772 0298
Contact Email – firstname.lastname@example.org