Do you ever feel overwhelmed by all the social media channels you have to manage? It’s hardly surprising if you do feel this way. After all, the number of social media platforms is continually growing, and the need to remain an active member of all of them is also becoming evermore significant.
But don’t panic, help is at hand. Meet Hootsuite. Arguably you new best friend. Why?
Hootsuite will help you manage all your social media platforms. This includes: Twitter, Facebook, LinkedIn, WordPress.com, MySpace, Foursquare, Mixi, and Ping.fm.
Rather than having to go through the time-consuming process of logging into each social media platform, with Hootsuite you can manage everywhere from a single place. You can view and interact with all your social media sites and all your activity from a single website. Updates from any of your accounts will appear on the dashboard. You can view entire Facebook albums, send tweets, schedule tweets, track tweets, like posts, send and receive direct mails. The list goes on…You can do most of your social media on this site (though there are certain exceptions where you will have to log in to the social media site itself). Even so, the point remains: with Hootsuite you can manage most of your needs without having to log in to various sites. A much better system than the previous system of having to log in to every site separately.
Furthermore, you can customise Hootsuite to meet your needs – for instance, you can control what you want to see.
The system is especially useful if you regularly post the same content on all platforms. It’s possible to send your blog posts (those automatically created from an RSS feed) to any or all the social networks you choose. You can also schedule social media posts to be automatically sent out at future dates/ times. So you don’t have to be constantly logged in to keep up with business.
If your company has several people managing the social media accounts, Hootsuite has some features that can help you with this – Team members can receive access to the social accounts without needing to know the passwords, and status updates, mentions, retweets, replies and direct messages by your customers can be assigned via email to specific team members to deal with.
Hootsuite also allows you to monitor your brand and track your campaigns. You can also create professional customised reports on your social media activity enabling you to analyse and adapt your campaigns accordingly.
You can use Hootsuite anywhere. It’s is available on the web, or on iPhone /iPad /Blackberry /Android apps.
If you’re tempted by this exciting product, there are 2 options. There is a basic plan which is free. But if you really want to maximise the benefit of this product, you should purchase Pro plan which is $5.99 per month. With this you can have unlimited social media accounts, the full report builder, and include one team member. (Contrast this with the basic version where you are limited to 5 social media accounts, there is no support for team members, and access to reports is limited). The time you will save using pro plan makes it worth paying the extra. Once you’ve signed up there is plenty of online help and guidance to enable you to make the most out if this product and to help you if you ever get stuck or are confused.
Overall, Hootsuite is a vital tool for anyone serious about utilising social media in their business. It enables you more effectively to view, share, network, manage, monitor, and respond to vast huge volume of information received through social media channels.
To visit Hootsuite click here
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