However, the one that was really hit by Facebook’s announcement was Yelp, a company that could be really hurt by graph search. Yelp makes its money from recommending businesses to people, so Facebook’s new tool poses a direct threat to it, which lead to an 8% drop in stock shares to as low as $20.16 a share. After all, if people can get business recommendations directly from their friends, who they trust, why would they go read other people’s opinions?
Graph search has an amazing potential for businesses. Firstly, it will help businesses in the same way Yelp does (no wonder their stock prices dropped so much after the announcement!). People will now be able to search for their friends’ preferences and see what restaurants they like in different cities, for example.
If you want your business to appear in as many search results as possible, then make sure you complete your profile and put in as much information as possible (without overdoing it, of course, and making sure it is relevant). You should also make sure you put in lots of photos and tag all of them – add locations, time and your business. Many Facebook users will probably use the new tool to find pictures, so help them find yours and discover your business.
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