However, the one that was really hit by Facebook’s announcement was Yelp, a company that could be really hurt by graph search. Yelp makes its money from recommending businesses to people, so Facebook’s new tool poses a direct threat to it, which lead to an 8% drop in stock shares to as low as $20.16 a share. After all, if people can get business recommendations directly from their friends, who they trust, why would they go read other people’s opinions?
Graph search has an amazing potential for businesses. Firstly, it will help businesses in the same way Yelp does (no wonder their stock prices dropped so much after the announcement!). People will now be able to search for their friends’ preferences and see what restaurants they like in different cities, for example.
If you want your business to appear in as many search results as possible, then make sure you complete your profile and put in as much information as possible (without overdoing it, of course, and making sure it is relevant). You should also make sure you put in lots of photos and tag all of them – add locations, time and your business. Many Facebook users will probably use the new tool to find pictures, so help them find yours and discover your business.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach (see all)
- Facebook #Content That Gets Likes & Engagement - April 14, 2014
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