But its establishment also brings many uncertainties – both in terms of how Google+ will fare as well as it how it will affect its competitors. This has led to many questions – How will Google+ shape up in the future? Will interest in it dwindle? Or will it develop a strong set of followers? Is it really a threat to Facebook?
As yet it is impossible to answer these with any certainty. But its success is not inevitable – Google has already had two massive flops…Remember Google Wave and Google Buzz?
It is useful to observe how Google+ has fared so far and also to speculate how the site might progress in the near and distant future.
It has been suggested that by leveraging social networking, Google is attempting to rival Facebook. Perhaps. But will this be the end of Facebook? Very doubtful. Firstly, Facebook is very well established and it would be difficult for any newbie to erode its power. Whilst Google+ is backed by the big and popular brand of Google and has seen rapid growth, this does not guarantee success, especially success beyond that of the largest social media network, Facebook.
Thirdly, it seems Google+ has not yet received mass adoption. It is still the preserve of techies, innovators, and early adopters. Will it extend to the mass market? We will have to wait and see. But it does have a lot of features that may even confuse advanced users, let alone beginners.
On the positive side, Google+ does seem popular with its existing users and has generated a positive reaction from them. Google+ is seeing rapid growth.
In terms of search engine optimisation, Google+ has a distinct advantage. Of course, Google favours its own creation. What does this mean for you? An article/blog written on Google+ will come on the first page of results. The site is great for driving traffic to your site – great results with less effort.
Now for the most important question of all….Should you join Google+? In a word, ‘yes’. Why am I so convinced? Lets look at the pros and cons of joining…
- Another social media platform to keep on top of.
- Can be confusing (for beginners and even advanced users).
- There are lots of new language and features to learn (though many of the features are similar to features on other sites but with a different name)
- Offers many useful features unique to Google+.
- Excellent for SEO.
- Is growing rapidly.
- You don’t want to be left behind for not keeping up with your competitors who will be joining.
Overall, I think it’s worthwhile joining. The disadvantages are only short-term and can be overcome with learning.
Are you already using Google +? If so what do you think of it? And if not, are you tempted to join in?
(C) Image credits Icon Shock
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