“From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter),” said Doug Bowman, Twitters creative director. “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
Twitters new logo is a much simplified bird. The logo is created from three overlapping circles and they are meant to represent users’ networks, interests and ideas connecting with others.
[pullquote]“Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” Doug Bowman said. [/pullquote]
To download the new Twitter logos please click here.
You can watch the video below where Twitter introduces the new logo.
Twitter has some pretty strict guidelines with how you can and can’t use their branding:
Do:
- Use our official, unmodified Twitter bird to represent our brand.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
Don’t:
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand.
What do you think of the new logo? Please do leave a comment and share your thoughts on Twitter’s new logo.
(C) Image from https://twitter.com/about/logos
Lilach
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9 Responses to Twitter rebrands and reveals its new logo
Love the rules of what you can and can’t do with the new Twitter logo. The little blue bird has become synonymous with Twitter over the last few years. A red one would just be silly! ; )
Gareth recently posted..3 Realistic Expectations For Your Online Business
Twitter: GarethMorgan71
Logos are very important. It can bring customers in or it can turn customers away. It is essential to figure out what attracts consumers: what colors, shapes, and sizes are attention grabbing. Twitter’s logo is simple and attractive, most popular companies have simple logos that attract their customers.
Twitter: Elena__Anne
Yeah It’s true! Logos are very important when it comes to topic like this, Twitter. The simpler it looks, the easier to remember and recognize by the user/people. The definitions of their logo really gets my interest to use Twitter now!
Arjhae Nicol recently posted..קורס הדרכת הורים
Hi Lilach, Twitter played it smart and, due to their amazing branding skills, allowed the logo to take on a life of it’s own before they officially adopted it. Like Gareth said, little blue bird has become synonymous with Twitter so there was no risk in the change. Essentially, they improved on on their logo without violating that old adage, “If it ain’t broke, don’t fix it.”
Brian D. Hawkins recently posted..What Drives You Crazy On Google Plus?
Twitter: HotBlogTips
Hi Lilach funny thing is until I saw your article I hadn’t noticed they had changed it. I think it is interesting that they have such strict guidelines as it would be virtually impossible to enforce given the number of websites. Besides it would look a bit David an Goliath of them to take on a small website just because the bird was looking the wrong way.
Tycoonwoman recently posted..Eve Early – “A beautiful Process”
Twitter: tycoonwoman
If there’s one thing I hate it is the misuse of the word ‘guidelines’. Once you apply it strictly it ceases to be a guideline and becomes a rule. Having fallen foul of many so-called ‘guidelines’ in the past at companies I have worked for, I say ditch the bullshit. It is a rule, call it a rule and stop coming down hard on anyone who breaches a mere ‘guideline’.
It makes a lot of sense using a symbol like a bird like say a number or a letter. Birds make a lot of noise and it/’s like twitter is telling its users to talk, speak up like the bird
Twitter: bELa_eKPOh
So I guess the tweet button at the end of the article is in violation of the do’s & dont’s (Last do Rule: allow for at least 150% buffer space around the bird)
Nice job!!
Twitter: Emmanuelgtrz
I never new they changed the logo! How funny.
What a shame you cant modify it – how boring is copy write branding!
Robert Walker recently posted..7 Key Performance Indicators Every Ecommerce Owner Needs To Understand
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