Marsha Wright is one of the most successful entrepreneurs in the United Kingdom, as well as a number one international bestselling author, a TV business expert and a successful investor and columnist. She has been my business partner for a few months now and I’ve learned so much from her during this time. Although we work together, I truly believe it is not the reason why I enjoyed this book so much – it truly is a great book that offers immense value to its readers. I am so proud of what she’s accomplished with this book, and even though she’s written it in record time, you shouldn’t be fooled.
As I’ve said, I have known Marsha for a while now, and one of the things that I’ve most appreciated about her is her directness – and it completely shows in her book as well. There’s no beating around the bush here, and it’s definitely not one of those success books that will make you feel motivated for a few hours after reading them and then simply forget them completely. This book has real and useful tips and information that will actually help you achieve your business goals. And not just some of them – but each and every one!
Marsha is definitely a person that would never settle for anything less than being the best she can possibly be. And this book shows us that not only is that clearly possible, but that anyone can do it. Although her purpose with this book was not necessarily to inspire people, but rather give them practical advice, I couldn’t help but feel inspired while reading it; upon reading the last few pages, I knew that I didn’t want to just be better than others at my job, but strive to be the best – or die trying! Right from the beginning, Marsha points out that “if you were merely looking to go to the next level, you would not need this book” but “if however what you seek is an intelligent, action-spurring, feasible approach to being better than the next level (…) then this book is for you.” And I couldn’t agree more with her own evaluation of the book.
I’ve mentioned earlier that Marsha is somehow portraying an almost idyllic business world – while “in the old style of doing business the mantra was, destroy your competitors, be the top dog and take out your rivals”, in the Secret Collaborative Economy it’s all about manufacturing your own opportunities, building strategic alliances and helping and benefiting from these alliances. It’s a world where people don’t fight and stumble upon each other on their ways to the top, but rather collaborate and help each other. I know, it sounds impossible; but once you read the book you will realize how feasible it is – and Marsha herself has continuously demonstrated that over her career.
What I really liked about this book however is that you are actually learning something – there’s no beating around the bush, as I said earlier, and her theories and ideas are all thoroughly explained, many times with real examples. It’s beautifully written, easy to follow and understand, but most importantly, each and every page is filled with value and useful knowledge, coming form a person who truly knows what she’s talking about.
You will learn how to grow your business from within, as well as from the Strategic Alliances you will be forming. This book makes you understand exactly how important Strategic Alliances are, but also how to make new partners, and how to benefit from these alliances.
Overall, I have to say I absolutely loved The Secret Collaborative Economy by Marsha Wright, and I have it bookmarked for future reference. It is a book that is not only inspirational, but also provides amazing tips that are full of value, coming from one of the most successful entrepreneurs in the business. It’s a book for entrepreneurs and leaders that know that they want to get to the top, but that just aren’t that sure how to do it – and I guarantee that will have a much clearer idea after reading The Secret Collaborative Economy by Marsha Wright.
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