So why am I so convinced? What can it offer you?
I think its key selling point is its simplicity and practicality. It’s a very easy to use step-by-step programme that even the marketing novice can follow. It is packed full of simple, direct techniques that can really make a difference to your company. In fact I even believe implementing or not implementing these strategies could actually be the difference between the boom or flop of any business. Why? Because….It illustrates how it is not necessarily your product that determines your success, but rather the way you sell it…and then shows you how you can do this effectively. If you follow the programme, there is no reason why you can’t increase your sales right away. Can your business afford to risk not having it? After all being able to write effective sales copy is a vital skill for the 21st century marketer to master.
The Sales Copy Master Class covers techniques used by top copywriters, and structures these into a programme that you can transfer for use in your own business. Whilst most of the techniques draw upon the common sense, you are unlikely to have unearthed them before. I certainty had not. These practical methods and tips are put into a programme that makes a lot of sense and is one that you can easily follow.You will find many of the techniques are extremely quick and easy to implement. Admittedly, some of them are easier-said-than-done – They will require some careful thought. But they still offer some useful advice and inspiration. Indeed, the programme will not magically transform your business without any effort on your part – you do have to take on board the techniques and complete the exercises.
Another attractive feature of the product is that there are lots of real world examples to illustrate the points. This makes the text more engaging and also gives direct samples for you to work from. The contrast and compare examples of different promotions enables you to see what works and what flops.I think they also show howthe methods actually work very well.
At over 100 pages, it is not a quick read. Don’t be put off by the length. Its easy to read and engaging style means you will have swam through 100 pages before you know it. Afterwards, you will be armoured with new-found knowledge of one of the UK’s most successful freelance copywriters. Although long, it is well worth reading.These pages arepack full of useful tips. After reading your head will be full of ideas of what you can do to increase sales. It is actually written very concisely and cuts out the unnecessary waffle. Rather than bogging you down under a mound of jargon, the programme helps you to understand the concepts.
As it is based upon grasping the concepts, it is very versatile and can be applied to many different formats and types of businesses. There is a strong emphasis on understanding your target market, and that your writing should reflect this. And this helps you establish a unique position in your promotions.I think this is a useful lesson, reminding us there is no one-size-fits-all solution to effective copywriting.
The flow and interconnectedness of all 4 sections make this a complete programme that sees you from start to finish. It is organised into easily digestible sections. Additionally, the structure of the publication also makes it highly flexible and unrigid – so, you can follow it very fully, or dip in and out of it at your leisure or to meet your specific goals.
The Sales Copy Master Class has an effective layout and is well organised. It is very easy to navigate. It has a very comprehensive contents page meaning you can quickly refer back to the parts that you find most compelling.
There are also summary pages that the review the key points addressed in each section. This is a very helpful and you can use it as a checklist. This is followed up with exercises that you can complete. The exercises draw upon the material you have read and help you apply the methods to your own business.
- Instant availability. As a downloadable PDF, it is quick and easy to download.
- It is excellent value for money. If used effectively, I believe this programme really would more than pay back the costs expended to purchase it.
- There are some valuable bonus files.
This includes an uncomplicated guide to Google AdWords.
There is also a swipe file, which includes lots of real life successful sales letters. You may wish to use them as inspiration, guides, or models for your own promotional material.
The Sales Copy Master Class is currently giving away the first 38 pages. You can download it free here.
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