Smart video marketing is a long term strategy and one of the most powerful marketing channels that we have online today. First and foremost, video marketing is where the industry is headed. It will take your business to the next level. If you do not feature video in your online marketing strategy, then you may have to watch painfully as your competitors speed ahead via the digital waves.
To succeed you will need to create visually stimulating and dynamic videos that will motivate your audience to react in the way you desire.
You don’t need a huge budget or timescale to get the results you need… just follow our top tips below
Purchase a good portable camera. You do not need to spend hundreds, but research the best product per price range. Ensure the camera has a USB port to enable you to upload videos easier. You may find a tripod or stand useful. Ensure the positioning is at a good level for the body and face. Practise to achieve the correct angle.
Create a simple, tidy setting, which is easy on the eye. Although this may not seem important, presentation is vital and also reflects the quality of your brand. If you are at home, it is not necessary to sit at a desk, a well presented lounge area may work too. A plant or vase of flowers may compliment the shot.
It is vital for the quality of your video to have the correct lighting. When filming away from natural light ensure you have light pointing towards you, which illuminates your face softly. You can use good quality home or office lamps if your budget is low.
Ensure your microphone levels are on point. Make sure that no external sounds are audible. If you are at home ensure you have a quiet environment to work within.
5. Killer Headline
Your headline is crucial to the video’s success. Make sure you use ‘key words’ in your title with the ‘benefit’ to enable Google pickups. The headline may be a question or a relative or unique subject to attract the audience you need. Remember, as a marketer you must tell your audience what they are going to get out of the video, it is all about them.
Like any marketing strategy, the most appropriate content for your chosen audience is essential to success. What do they want or need to hear? In the first few seconds you should communicate how your viewer will benefit from watching. How are you going to help them?
Make your content catchy, powerful, fascinating and valuable. You need to be as natural as possible. Don’t use a script but plan ahead, knowing what key points you need to convey via an outline. In some cases, when making sales videos, you can create prompts across the screen to remind you. Always be genuine, at ease and be as honest as you can. This will instil trust in the viewer and encourage relationships to form as they will feel like they know you.
Captivate your audience with your personality and mannerisms within the first few seconds. This is the essential time to attract and retain their attention. Ensure they get to know the real you and find a way to give them the information they need in a way that they will relate to. Use your personality traits to your advantage. If you are humorous, integrate this into your words. Imagine that the camera is a colleague or friend. Look into their eyes constantly and engage them throughout. Make sure you practice until you are confident enough to create a positively engaging video.
8. A Clear Call to Action
It is vital to tell your audience what you want them to do next. Have a clear placed call to action at the end of the video. Do you want them to post a comment or share the video with their personal network? Do you need them to visit a certain website? This is where you can measure your video’s success. If you have edited credits then make sure your call to action is stated as well as the verbal call. You must get a reaction.
9. Edit Your Video
Editing your video is essential to looking professional, but keep it simple, smooth, clean cut and tidy. Try not to use music, it is often unnecessary and can be an irritation to your audience.
10.Share Your Video
It goes without saying that you need to share your videos to get the results you desire. The more sites your video is viewed upon, the more traffic and money you will make. What great leverage! In a matter of minutes you can record a dynamic video and years later it will continue working for you, still creating traffic and magnetising leads back to you.
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