Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Want to try it yourself? Of course you do… But before you do let’s consider what content curation is, and weigh up the pros and cons.
What is content curation?
Content curation is a technique to find, gather, and present highly selective online content around specific topics/aimed at specific groups.
The content can come from various sources, including articles, blog posts, videos, photos, tools. It can appear in a variety of places, including feeds on blogs, social media, and online newsrooms.
- There are ethical concerns over content curation. However, by taking a careful approach you can help overcome them. This includes ensuring that you give credit to all your sources through references/ links, as well as summarising the key points of these articles rather than wholly copying what they have written.
- You must avoid relying solely on curated content. Instead, you need to combine curated content with your original content. Content curating should be used “in addition to” rather than “instead of” your original content.
- Can become too automated. Hence, it requires a human-being to select and organise the content for their target audience. Quality should be prioritised over quantity.
- The demand of sourcing relevant and valuable content can be a challenge.
Nevertheless, if done properly, content curation has many benefits. Why? Advertising is in decline and the vast nature of the internet and the online community presents significant opportunities. People increasingly want to be informed and are using the internet to do it; they are looking to the ever-growing supply of user-generated content.
The objective of content curation is to find the best content on a certain topic.
You can combine it together including with your own unique content and inform others about it. Content curation gives your readers the content they want. You are filtering through vast quantities of information and presenting the best available. You add your unique perspective on the theme. You are filtering out the useless content, and giving greater focus.
- Gives readers what they demand and what they are interested in. With content curation you can provide valuable, high quality and relevant information.
- It can be used to inform, engage and entertain readers. As it enables you to act as a valuable resource for your audience, it helps build trust and authority with amongst your readers.
- Build your social media networks and word-of-mouth advertising through the value you provide.
- Boost your traffic. Curated content is especially useful for those new to business in the online sphere, as it helps increase traffic to your blog/website.
- Curated content can be great for brand building.
- Creating original content is a costly process, both in terms of time and effort. Content curation is an alternative method to creating content that is less time-consuming and highly productive.
So after weighing up the costs and benefits, if you decide content curation is for you, here are some really useful tools you may wish to consider using.
- Zemanta: Content curation whilst you write on your blog. Works with most blogging platforms including WordPress.
- CurationSoft: This enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.
- Bundlr.com: An easy way to “bundle” and share content.
- Storify.com: Add and curate content from any public webpage. Alternatively, you can use the integrated search to add content by simply drag and dropping.
- PearlTrees.com: Find, organise and share your favourite online content. You can even share content across a number of platforms.
- MySyndicaat.com: Find, filter and share content most valuable to you and others. Aggregate content various online sources. Can also automatically update content.
- Paper.li: Twitter curation, enables people to publish an online “newspaper” based on topics of interest to them or the community they seek to influence.
- Scoop.it: turns your content creation into a magazine
- Bagtheweb: BagTheWeb helps users curate Web content. For any topic, you can create a “bag” to collect, publish, and share any content from the Web.
- Redux Video content curation
Are you using content curation tools? Leave a comment and share your favourite tools.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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