or still delivering the goods?
I’m a huge fan of The Apprentice. It is very entertaining but also delivers those business lessons you simply cannot be taught through study. So, with the latest series well under way it appears The Apprentice is as popular as ever. But the lessons are the same and it’s very often down to research (knowing your market), planning, getting your numbers right and common sense. So, if it’s so predictable then why does it continue to be so entertaining? I can’t quite put my finger on it but it keeps me hooked.
This is the second year with the new format – Lord Sugar is looking for a business “partner” (although apart from handing over £250,000 and a rolodex to die for it’s up to the winner to do the graft)
Last night’s first series highlighted that even though the girls had the best product they still lost, badly. One could argue that they lost because Gabriella, the team leader didn’t in fact lead the team… But I think it ultimately was down to them not spending enough time on their numbers and working out their profit margins. They had such a good product it seemed very unfair that they lost.
I’m always surprised as well that when picking a team leader the way they go about it. Although it always makes me laugh how in the first 2-3 weeks no one wants to be team leader and there is a silence until someone begrudgingly volunteers and yet 6 weeks down the line they’re all fighting to be the team leader! Yes Gabriella had design and a creative background but in fact that would have put me off!
I want a leader who can lead the team, understands the importance of getting the profit margins right, can motivate and generate sales (and of course it goes without saying control a group of women!). At the end of the day it doesn’t matter what the product is, if you can lead a team to success then you stand a much better chance at winning.
But that’s business and it just shows that pricing/profit margins and a strong leader will always win over the product – take Lord Sugar’s Amstrad computers, it’s well known how “crap” they were and yet he made a fortune from them, simply as he got his numbers and margins right!
I must admit I’m always sceptical as to how Lord Sugar choses who is fired and who ultimately is the winner. Last year’s winner Tom Pellereau (who I wanted to win) is a good example. He was constantly on the losing team and had pretty much been in the boardroom more times than anyone else… however he was an inventor and Lord Sugar could see the huge potential in him. I’m not suggesting that they have already picked the winner… but let’s be honest this is a TV program first which is often manipulated for us the viewing public. It would afterall be rather dull if everyone got on well and did a fabulous job!
So what do you think? Are you watching this year’s series? What do you think of the candidates this year? Would you invest £250k in any of them?!
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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