Talking about Social Media on the radio

bbc5

I was delighted to be asked to appear on BBC Radio 5 yesterday. The interview was all about Pinterest, Twitter, Facebook, Foursquare - Should you bother with the latest social media? You can listen to it here. The Double Take session starts at point 1:09 although I don't start chatting till … [Read more...]

Let me introduce you to Buffer

buffer

I’ve been using Buffer for a while now so really felt a need to write a review on this great social media tool that is still relatively newish although is becoming more and more popular.  Created just over a year ago by Joel Gascoigne (in his bedroom!)  Leo Wildrich joined a month after and … [Read more...]

50 Facebook facts that’ll fascinate small businesses

facebook facts

Yesterday I wrote about Twitter facts  so today I thought I'd share Facebook's fascinating facts - hopefully there will be some things that will surprise you. Facebook membership base, usage, and growth Facebook has 845 million monthly active users globally (December 2011). Half of them … [Read more...]

12 Successful Facebook Advertising Tips

facebook_advertising

Most people who read my blog know how much I rave about free traffic generation methods.  However it’s worthwhile experimenting with paid methods too.  I particularly like Facebook advertising as it can be a very powerful tool. This is partly due to the extensive demographic and psychographic … [Read more...]

Facebook Timeline Becomes Mandatory

lilach_timeline

Are you using the new Facebook Timeline?  Whether you decided to shun the Timeline your time is nearly up!  Facebook announced today that over the next few weeks it will become mandatory for all it’s 800 million members to use the timeline. What is the Facebook Timeline? The Facebook Timeline … [Read more...]

Facebook use dropping A real phenomenon?

facebook

Facebook has maintained a dominant position in the UK social media market. However, is Facebook’s tremendous growth coming to an end? Are its competitors successfully gnawing away at its dominance? Apparently, Facebook’s growth is beginning to stall in its most established markets. Inside … [Read more...]

New Trends in the Social Media Market

marketing trends

I was struck to find a number of noteworthy trends that have took place in the social media market recently. These trends might seem disparate. But they actually show a very similar movement towards the emergence of new markets and the slump of established markets.   There has been a … [Read more...]

A double edged sword? The mixed uses of social media in the London riots

london riots

Social media added an extra dimension to the organisation, reaction, reporting and discussion of the riots that suddenly extended across UK cities. It is unnerving to hear that social media helped coordinate the riots in London and other British cities. This reflects how the technology has … [Read more...]

Get Social Media Smart

AE webinar Get Social Media Smart with LB (2)

I'm very excited to be working with the very talented Anneesh Elizabeth and bring you the first of our series of free webinars - Learn The Business Side of Social Media. On the free webinar I will be chatting about: The nuts and bolts of leveraging Twitter, Facebook, Blogging and … [Read more...]

What Are Your Social Media Goals?

socialmediagoals

Having a clear and defined social media strategy will help you define your goals and reach your target audience quicker and easier.  If you’re looking to get a positive ROI (return on investment) I've recommended the top 10 questions you need to ask yourself. 1. How much time do you currently … [Read more...]