However, it’s fair to say that LinkedIn is more useful to some than others. LinkedIn is great if your clientele are businesses, if you are a freelancer, if you are seeking career opportunities, or you’re a business seeking new recruits. It’s not so useful if your prime social media focus is fun and humour.
LinkedIn can be valuable for building links and driving traffic to your blogs and website. But you can do this on Facebook and Twitter right? Yes, but LinkedIn is focussed on business and developing your professional connections. People on LinkedIn are actively thinking about their company, their career, and how to build them. In fact, it’s a must have for those seeking career opportunities as well as those primarily focused on sales and B2B interactions.
Does LinkedIn offer real value or is it merely a hyped trend?
What’s so good about LinkedIn?
- It helps you stay connected with your colleagues and news in your industry.
- It’s an effective way of seeking out new opportunities, including building links with potential new customers.
- You can maintain your connections with existing clients/customers. Network and keep them up-to-date with your news.
- It is great for connecting employers with potential employees. In fact, if you are not on LinkedIn you could be missing out on many potential opportunities. The job world is often based on your connections and it’s important your profile conveys that you are well connected.
- Building connections through LinkedIn leads to connections with their connections, leading to other connections – This ultimately expands your network and is one of the key features of LinkedIn.
- LinkedIn has a global reach, particularly useful if you need to network with people around the world.
- It’s easy to create and maintain a LinkedIn profile. The website is intuitive and easy to use.
How to maximise your success on LinkedIn
- Ensure your profile is complete. But ensure it is briefer than your CV. Also rather than giving job titles, work on developing better descriptions of what you do.
- Maintain an active profile. Regularly update your status.
- Display your social media links in your profile (include your blog(s), Twitter, Facebook, YouTube etc.)
- Use SEO keywords relevant to your niche in your summary.
- Make your profile public.
- Whilst you should be professional, also be friendly, fun, personable, and social
- Share work focused links and blog posts rather than fun/ highly personal ones.
- Join relevant groups in your niche.
- Interact with others – ask and answer questions. Invite your connections into discussions via private message. Participate in discussion boards.
- Give recommendations, but be selective in who you recommend. Ask people to recommend you too.
- Use the ‘follow us on LinkedIn’ button. Think about putting a badge on your website.
5 crazy ways to get Buyers to your website
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