One of the biggest challenges many of my clients have is growing their list (and of course getting traffic to their website). In fact many can’t understand why they aren’t getting as many opt ins as they think they should be. My response is always “well what are you giving away?”. Our newsletter – it’s packed full of great info. Hmmm is that all? How often do you sign up to a newsletter these days? It’s so old school. Nowadays people expect some kind of gift to entice them to give away their email address and be flooded with sales emails.
Marketing is about being creative and being different. A newsletter to grow your list is just not going to cut it anymore. You have to think about your target audience, your reader and what they want/need. I currently give away a free ebook on Traffic Generation, and I’ve been told that this Ebook is worth a considerable amount of money as it provides so much value. I also make it very clear that anyone who opts in to my list will receive free tips before I post them here on my blog. For example I recently created a LinkedIn checklist which I sent out to my list one month before I posted it up on my blog.
There is nothing worse than signing up for something that under delivers so if you’re going to give away a freebie make sure that although it is free it is actually worth something of value rather than a sales pitch but in a “guide”.
But what about whether you have to give away a free introductory meeting? Or a free mentoring session or whatever it is you’re selling. We’ve all been there – we think by offering them a freebie session will make them come back begging for more. I’m not 100% convinced this method works. Whilst I have put on and continue to offer free webinars and even speak at events for free there is the upsell after. Which is fine and to be expected. On the odd occasion when I have given a free mentoring session (normally because they’re broke and I’m a great believer in “giving” whilst they have been thankful they don’t always see the value as it’s free).
Sometimes we have to feel the pain or spend the dough to really take action. Also and this sounds a little ruthless but you will always get “freebie seekers” who have no intention of buying as they believe they can get everything for free online. And in some cases this is true. The Internet has a wealth of free information. Take my blog here for example, I know for a fact that some people spend hours on my blog gleaning information and learning and that’s great, that’s what it’s here for to provide value and over the years I’ve worked out how to sniff out the “freebie seekers” and the ones that are prepared to pay for my time and expertise. There I said it… I’m probably not supposed to say that but as a regular reader of my blog you will know that I’m always honest and transparent.
So I guess I’m a little contradictory here… I do give away freebies… I do have the odd (free) Skype mentoring call with people who I know need my help. I guess the trick is to make sure that you do get a return on your time by giving away freebies. So make sure you’re monitoring and tracking all your free gifts that you give away and that your email list is making a profit.
Do you give away freebies? Is it worth it? Is it something that you just do it because everyone else is? Or do you not see the value in it? Please leave a comment and share your thoughts.
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