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One of the best things about Post Planner is that it is a Facebook built-in app. That means that you don’t have to open up 5 tabs in your browser or download any software on your computer. All you need to access Post Planner is a computer and a Facebook account. Another great thing about it is that it is very intuitive and easy to use – if you know how to use Facebook, then you will definitely be a proficient Post Planner user in no time! But let’s get into the serious stuff – what can it do and how can it make my work easier and more effective?

Post Planner’s main purpose is, as the name suggests, to “plan” posts on Facebook – that is, it is mainly a scheduling tool, that allows you to schedule posts for your Facebook account even multiple years in advance. This in itself is a very useful feature. Whether you’re going away on holiday, want to send updates whilst you’re sleeping (I like to be able to reach my USA pals) or simply don’t want to be tied to your PC all day.  That’s where scheduling tools, such as Post Planner, come in – you can schedule posts to go out as often as you like in order to give the impression that you are always there and working. Or, let’s say that you have an event six months from now and you don’t want to forget to promote it. You can then use Post Planner to schedule the promotional post/s for five months from now.

Of course, you might say that plenty of other tools do the same thing, so why use Post Planner? My first reason is that it is built-in with Facebook, as I’ve mentioned earlier. And secondly, it has many other interesting features that really help with promotion and engagement on Facebook.

Post Planner makes promoting on Facebook much easier, as it allows you to not only schedule posts, but also to schedule the same posts to publish as often as you like and as many times as you like. Another feature is that it allows you to edit your posts at any time. This is quite useful, because, let’s admit it, everyone makes their occasional typos every once in a while. And it’s better to correct them later then to leave them as they are.

Post Planner also allows you to integrate photos, videos, links etc. They will not create any shortened URLs for any of your links, which can be good because people want to avoid spam at all costs, so if they don’t see a link they might not click on it.

Almost every person that has a business page on Facebook also has a personal page. Post Planner also has the ability to manage multiple Facebook profiles, all at the same time and from the same place, which can save a lot of time and effort. You can also choose to post to any of the different Facebook groups that you belong to:

Another cool feature that Post Planner does is that it can help you when you are stuck in a rut and you need a status update idea, or you need some fresh content. If you click on “get a status idea” you can choose from several different categories, and Post Planner will instantly give you a few ideas that you can use, or at least use for inspiration/as a starting point:

You can also get “fresh content” from Post Planner or any other website you want, so you can keep up-to-date with all the latest and have some interesting new content that you can post on your profile, all from one place:

Like with most other social media tools, Post Planner also has a paid version that has a few extra benefits. One of these features is pretty useful and I think is definitely worth upgrading for: it allows you to post your brand and your logo in all of your posts, which can be a great promotional and branding tool:

As you can see, it will also provide a link to your website at the end of your comment and also on your logo. It is probably the reason why I like this app so much in the first place! It has great potential to drive a lot of traffic to your website whilst helping build your branding.

Another useful feature is that it provides real-time analytics:

The analytics aren’t amazing or extremely detailed, but they are still quite helpful. You can discover what are the best times to post and what type of content your fans enjoy, which will in turn help you get more engagement.

Overall, it is a pretty good app, and I really like using it. It is great for scheduling posts and the fact that it is built in to Facebook and it is so easy to use gives an extra edge. However, the ‘branding’ feature is my favorite aspect of the app, as it is a great way to generate more traffic and it really helps with the promotional aspect as well.

Have you ever used Post Planner or are you planning to? What other tools do you use to schedule your Facebook posts and why do/don’t you prefer them?

Please leave your thoughts in the comments section, as I would love to hear your opinion!

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Lilach

Founder at Socialable Ltd

Lilach Bullock is passionate about getting tangible results using social media. Listed in Forbes as one of the top 20 women social media power influencers. She's the co-author of "Images that Influence" (Number One in its category on Amazon). Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Forbes, Social Media Today, Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars. If you want excellent results, more business and better visibility you can can subscribe to Socialable newsletter here.

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