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Let’s talk Pinterest, you must have been under a rock not to know about it. Pinterest can be a powerful tool to drive traffic to your website, blog or Amazon product or gift. You can add pins to your own boards that link to your site and they can be repinned, which is where the traffic comes in.

There are also some simple steps you can take to increase pins and links to your blog or website.

Quick Pinning with the Bookmarklet Tool

If you’ve installed the Bookmarklet tool onto your browser then simply visit your blog or website and click the button to “Pin This.” It automatically includes the link with the image you’ve pinned so that if anyone clicks on the image/pin in Pinterest they’ll be taken to your website / blog.

Add a “Pin This” Button to Your Website or Blog

There are a few ways you can add a “Pin This” button to your site. You can use the code provided in the “About” menu under “Help.” Choose “Goodies” (http://pinterest.com/about/goodies/) and you’ll see a few options to add buttons to your site. If you have a WordPress blog there are also a few handy plug-ins that do the trick. Once the button is on your site, then you simply visit the page you want to pin and “Pin it” to your board.

Use the Add+ Feature

You can also use the Add+ button located at the top right of your Pinterest page. Click it and you’ll get a drop down menu with a few choices. Enter your URL, click “Find Images” and choose from the selection of images shown. You’ll notice one image is displayed with the words “Prev” and “Next” underneath. Click “Next” to scroll through your images until you find the one you want to pin.

Write a Clear Pin Description

If you would prefer you can simply type the link you want people to visit in the description area of your Pin. The thing to remember here is that when people repin your image, they can and will change the text in the description area to match their own needs and purposes. The link and description will remain intact only on your boards. Depending on your goals this may suit you.

Make Your Site Pinterest Friendly

Ideally, you won’t be adding Pins from your own site too often. Instead, others will be motivated to pin images from your site onto their boards. It’s a more organic – and let’s face it, less pushy – way to get links to your site. The more Pinterest-friendly your site, the better. That means making it visually interesting and adding “Pin This” buttons to your site.

You can build your Pinterest followers by becoming active on the site. Comment, “like” other pins, create boards and repin – embrace the community. Remember to spend time integrating your activities on Facebook and/or Twitter to build a larger following.

Wield your influence with care

Lilach

Image stolen from Sarah when she wasn’t looking

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Lilach

Founder at Socialable Ltd

Lilach Bullock is passionate about getting tangible results using social media. Listed in Forbes as one of the top 20 women social media power influencers. She's the co-author of "Images that Influence" (Number One in its category on Amazon). Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Forbes, Social Media Today, Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars. If you want excellent results, more business and better visibility you can can subscribe to Socialable newsletter here.

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Latest posts by Lilach (see all)

• How to make your website traffic convert into sales - May 22, 2013
• 10 ways to get more engagement on #Pinterest - May 21, 2013
• Google+ new features: hit or miss? - May 17, 2013

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