With so many books on social media floating around the Webmospher I wondered how Jeff, with his all clear and innovative approaches to his material will deal with this subject. For readers familiar with Jeff Bullas Blog, it will come as no surprise that the book is well structured, the information clearly set out and so that it is simple and easy to follow.
Many businesses are keen to jump on to what they perceive as the social media gravy train. However because of a lack of understanding about what social media is; either they end up paying a fortune for an expert to deliver them little. Or no returns, or they attempt to do it themselves and quickly give up because they feel it takes too much time and aren’t seeing returns fast enough.
The book begins by explaining the relationship between blogging and social media. How writing about something you are passionate about in a web log or blog is a way to either grow your existing business by providing information to your customers (assuming you are passionate about your business). Alternatively, do what Jeff did and grow an industry around your blog by encouraging people to comment on your articles, submit their contributions and share your information.
The importance of being passionate about what you do is covered in Chapter 4 “12 Blogging essential and how to get started”.
“What science is telling us is that true powerful and long lasting motivation is built up on three elements:
- Autonomy – the urge to direct their own lives
- Mastery – the desire to get better and better at something that matters
- Purpose – the yearning to do what we do in the service of something larger than ourselves.
[…]These three elements are the building blocks for a new operating system for business and life in the 21st century. They should drive your blog. ”
Although the book starts off by explaining the basics don’t be fooled into thinking that it is too simple for the more seasoned social media users as there is something in it for people at all levels. I was pleased to find some references to some very helpful social media tools that I’d long since forgotten.
As a how to guide the book is a must. Each chapter contains useful lists of essential activities in order to get started, find inspiration, market your blog, use social media to promote your blog, optimise it for “supercharged sharing” and of course monitoring and measuring your progress. What I like about Jeff’s approach is the clear business focus and his understanding that what’s important to the business blogger is to be able to see their return on investment; although Jeff does cover issues for those blogging on personal blogs.
The book is also a very personal look into Jeff’s own experience and Jeff is very generous in sharing some tricks of the trade as well as the tools and services he used to grow and now manage his own very successful blog. If you’ve ever doubted that blogging and social media could propel your business to global success, Jeff’s experience is both evidence and a strategy for achieving the same.
[pullquote]“I have nearly 300,000 visitors to my blog every month. Twitter followers’ number nearly 100,000. I have been named as one of the Top 50 social media power influencers on Forbes.com (coming in at #14) and I get paid to speak around the world at events and conferences” Jeff Bullas[/pullquote]
I would highly recommend the book to businesses and individuals alike because not only does it provide practical advice on what to do, it also gives a clear insight into what is required in terms of your personal commitment. Jeff does not pretend that this is a route to overnight fame and fortune (I get really irritated by people who skip over the difficult bits just so that you are lulled into a false sense of “easy” in order that you purchase their “make millions overnight” programme)
[pullquote]“This doesn’t happen overnight. You need to do something, get good at it, be passionate about it. This could take months or years, but if you’re having fun, that’s most important. When you get to the point where someone would pay you for it, then you’re golden.” Jeff Bullas[/pullquote]
So if you are wondering how to get started, Jeff’s book is easy to read, engaging and effective. Like me you can download it to your electronic reader from Amazon.
Have you read Jeff’s book? I’d love to know your thoughts. Perhaps you’ve stumbled across a gem of a book you liked to recommend too.
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