As part of the Global Entrepreneurship Week, today we are very excited to publish this interview with Adam Balsam, a young, up-and-coming entrepreneur that recently started his new business, Create It Now, with his brother, Jason Balsam. Read on to learn more about entrepreneurship and get inspired to start your own business!
How would you describe your main business focus?
At the moment, our main business focus is to build up a huge online presence with our custom printed products site, Create It Now. We’re in a huge growth phase and we’re just trying to keep on innovating and allowing customers to enjoy our service.
What does the word entrepreneur mean to you?
To me it means someone that builds something from scratch, taking on both the risks and rewards that come with it.
What made you decide to become an entrepreneur? Was it a conscious decision or did it just happen?
About 6 years ago when I was 18, I set up a business supplying Beauty accessories and cosmetics to the majority of large retail chains, including H&M worldwide, Boots, Tesco, Asda, Sainsburys, Topshop, River Island etc. I went to live in China for 2 years to learn the ropes, source new products and to make sure all of my production was running smoothly and being delivered on time. Whilst still doing business in beauty, about a year ago I kind of fell into this new venture with Create it Now. I set this up with my brother Jason who has come from a finance background. This is a really exciting and completely new industry for me which I’ve been able to bring all of the different skills learnt from my other areas of business into this.
Did it ever get so hard that you wanted to quit? And if so, what made you push forward and keep trying?
The thing I have learnt is you must never give up. If there have been times where I have been feeling down I would read the motivational poster hanging on the wall in my office - Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. This is what makes me keep trying to succeed.
What do you think makes an entrepreneur successful? What are some of the qualities that they need in order to make it?
I think to be a successful entrepreneur a main quality needed is to listen and learn from other people, don’t think if you’ve done one great thing in business that you’ve ruled the world and know everything. Also it is important to be cool, calm and collective in high pressured situations.
Who are some of the entrepreneurs that have inspired you? Who do you admire?
I have been extremely inspired by many entrepreneurs, however the two in particular who I admire are Richard Branson and Phillip Green.
What is the hardest part of being an entrepreneur? And what is the best aspect of it?
The hardest thing for me is the pressure of having so much going on sometimes and having to do everything myself, but at the same time they are the moments I thrive off. The best aspect is being able to reap all of the benefits.
Was it difficult to find people that shared your vision and wanted to help you?
Yes sometimes it is hard to find people who share my vision and understanding, but you can’t always expect everyone to be thinking on exactly the same page as you. I always listen to others and make sure I am making the right decision in business rather than ‘my decision’ as a pride thing.
What do you think you’d be doing with your life if your current business idea hadn’t worked out?
If my current business venture hadn’t worked out I would be working in the Mobile and technology industries as it is one of my main interests and would like to think I am fairly good at it.
What advice would you offer to people who are in traditional employment but longing to break out and work for themselves?
You only live once. If you have a dream then go and catch it.
What’s next for you?
Create It Now is now a large focus of mine. To build up an extremely successful store personalising high quality products and continuing to innovate new products, learn about the consumers directly and do everything I can to make sure they are happy.
If you want to learn more about Create It Now, take a look at their website here. Since it’s the Global Entrepreneurship Week, let us know your own thoughts on entrepreneurship in your comments!
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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