Something that people often forget and the thing that absolutely should be done first, is to make sure your subscribers know exactly what they’re getting. Clearly state your newsletter’s contents and theme and clearly title it and summarize its contents in a short paragraph so that readers don’t have to figure out what it’s about by actually reading it. You won’t do yourself any favours by getting subscribers for something they don’t know about, and most people will cancel once they realize that your newsletter doesn’t have anything that interests them.
A good way to break up the research for yourself is to figure out a variety of topics to write about. Finding three or four major topics and then breaking those up into sub-sections and then those sub-sections into articles and newsletters. Breaking up topics like this will allow you to generate fairly detailed material on a number of different subjects, while still being original and useful with your newsletter. If you’re having a hard time writing about a given topic, go a little broader, which will help you use more information in a single newsletter to provide more material.
In the end, even if you follow all of these steps, even if you’ve got the best newsletter available, very few of the subscribers will read every one. Don’t be afraid to promote your newsletter on related blogs, websites and even through other newsletters on similar subjects. All you want to do is make sure that your content is relevant, readable, and accessible. If you can write content that is actually useful for readers, easy for them to understand, and interesting enough that they want to read it in the first place, then your reader base will be that much more likely to read what you send them. The more people that actually read your newsletter, of course, the more people will continue to read and subscribe to what you write.
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